To maximize your Amazon sales data, you have to know which metrics to focus on and how to use them to grow your business and boost sales.

In this post, we’ll tell you the Amazon selling data you should keep your eyes on and how you can leverage this data to take your business to the next level.

Related: Amazon statistics you should know

What Does Amazon Selling Data Mean?

Amazon selling data usually consists of sales figures, click-through rates, conversion rates, customer reviews, and inventory management data that can serve as a pointer to sellers’ sales performance. Sometimes, this data also focuses on individual product performance.

Using this data, you can optimize your product listings, modify your customer experience, polish your marketing strategies, and, of course, boost sales.

Amazon Selling Data You Should Be Monitoring

Amazon selling data cuts across different areas of your business: customer service, inventory management, PPC performance, conversion, and sales tracking. And as expected, this data is in the form of several metrics, some of which end up being unnecessary. So, instead of going through a long list of metrics and reports, here’s a concise list of the most important metrics or data you should keep an eye on.

We’ll start with the data that you can obtain from Seller Central and then move on to the ones you can get from third-party software.

Amazon Selling Data from Seller Central

• Conversion rate

This metric tells you two very important things: how your product listing visits and views convert to sales, and secondly, the traffic sources your conversions or listing views are coming from.

This data not only helps you assess the effectiveness of your product listings but also guides improvements to enhance your conversion rates.

• Advertising Cost of Sales (ACoS)

ACoS, in simple terms, gauges ad spend versus revenue (ACoS = ad spend/sales). This will come in handy when you want to see how your marketing budget is converting into sales.

• Average Order Value (AOV)

Your average order value reflects the average value of all your orders within a specified timeframe.

• Break-even ACoS

The break-even ACoS isn’t a measurement but a target. It’s the ad spend threshold within your product’s margin; or better put, it’s the ad budget your product’s profit margin can accommodate.

• Click-through rate (CTR)

Your CTR helps you track the quality of your ad performance by comparing clicks to impressions. It’s the number of clicks your ads get divided by the number of impressions.

• Cost of Goods Sold (CoGS)

The Cost of Goods Sold covers all direct costs of selling, including materials, shipping, and labor.

• Customer Acquisition Cost (CAC)

Your customer acquisition cost, as the name implies, covers all expenses you incur to gain customers; this includes ad spend, social media ad budget, and other related costs.

• Customer Retention Rate

Your retention rate shows you the percentage of existing customers who come back to purchase from you after a given period. Return customers come at a lower acquisition cost compared to new ones, so this metric offers profound insights into the factors fostering customer loyalty. Your retention rate can help you decide where to channel more effort when trying to build or grow your customer base.

• Revenue

This metric shows the total earnings within a period from product sales.

• Total Advertising Cost of Sale (TACoS)

TACoS connects ad costs to overall sales (TACoS = total ad spend/total revenue). This isn’t Amazon-calculated, but a straightforward formula.

Other Selling Data or Metrics You Can Get From Amazon Software

Amazon does not provide all the data you need. So you may have to invest in Amazon software to access some other crucial data.

• Sales performance

Sales performance data gives you insight into products, and product categories that attract massive sales. 

This information will come in handy for choosing the right products or identifying the ones you should restock. You can obtain sales performance data from product research tools and sales estimator tools.

ZonBase’s ZonResearch and Sales Estimator tools do a great job of providing detailed and accurate Amazon sales data. Using these tools, you can see important metrics like monthly revenue, number of reviews, monthly sales, and even price. The data from ZonResearch can help you choose the bestselling products—products that have a proven track record of demand and sales.

The Sales estimator, on the other hand, offers similar Amazon product sales data, but in this case, to help you gain an idea of the sales potential for any product.

You can try out both tools for free when you sign up for a free trial of ZonBase.

• Customer reviews

Customer reviews cannot be overlooked if you want to boost sales or the customer shopping experience. Customers share their pain points and experiences while shopping for your products through reviews, feedback, and ratings.

By analyzing these reviews, you can attend to customers’ concerns, improve the customer experience, increase customer loyalty, and identify product weaknesses and strengths. An added advantage is that boosting the customer experience gives you leverage when applying for the Buy Box.

You can access customer review data from review software tools. 

• Marketing metrics 

Amazon allows you to access data from your marketing and advertising efforts, so you can analyze them and review your marketing strategies accordingly.

Some of these data include click-through rate, which tracks clicks and conversions, as well as return on ad spend.

The ZonBase ZonPPC tool allows you to access important PPC campaign data. Using this tool, you can view your ad spend, ACOS, ROAS, Impressions, CPC, Clicks, and CTR.

Apart from showing you important Amazon sales data, the tool allows you to launch and manage new campaigns.

Want to try out the tool? Sign up for a free trial of ZonBase.

• Pricing data

Effective product pricing is key if you want to attract new customers and retain existing ones. You should be able to offer competitive prices while also ensuring that all your prices are always updated. This is where pricing data comes in. By tracking product pricing data, you can optimize and update product prices as needed.

With price analytics tools, you can obtain real-time pricing data and see how your product prices are impacting your sales.

• Inventory management data

Running out of stock constantly can have you walking on thin ice, and that’s not a good place for any seller to be. You want to be sure that whenever customers come to shop for a particular product, you have it available for sale.

The best way to avoid stockouts is to use inventory management software. Using inventory management software, you can track your stock level, inventory turnover rate, replenishment rate, and lead times. You can also calculate how quickly your stock is selling out to prevent stockouts and determine your restock rate.

The ZonBase profits tool gives you access to crucial inventory data like expenses, sales, revenue, and profits. It has a performance matrix feature that shows your gross revenue, estimated profit, number of orders, number of units sold, ROI, profit margin, promotional spend, and refunds.

The tool also sends you notification alerts when your stock is running low and allows you to get an estimated restock date so you can avoid stockouts.

You can explore the tool for free when you sign up for a free trial of ZonBase.

• Keyword data

Your keyword data makes it easy for you to monitor your keyword performance. Amazon does not provide keyword data, but with keyword research tools, you can see the kinds of keywords or search terms that your customers are using in their searches. 

You are also able to track your product’s performance and ranking for relevant keywords and the frequency with which your products show up in search results for certain search terms.

This way, you can target and focus on the keywords that have higher search results, thus boosting your product’s ranking.

With the ZonBase keyword tool, you can find the top-performing keywords in your niche and track the performance of your keyword picks. You can see the monthly search volume for any keyword. 

The tool displays a seasonality indicator, smart score, and relevancy score for each keyword option. 

Want to try out the ZonBase keyword tool? Sign up for a free trial.

• Listing performance data

Your listing data will come in handy for tracking listing performance and ranking. This data can also help you optimize your listings better to increase your chances of conversions and sales.

One way to obtain listing data is to use split testing tools. Split testing or A/B testing tools allow you to test different listing elements and see which ones yield better conversions. Using these tools, you can test two listing variations with different titles, descriptions, images, and even keywords.

By doing this, you can see identify and stick to the listing elements that yield the best conversions for you.

Strategies For Maximizing Amazon Selling Data

What should you do with all this seller data at your fingertips? Here’s how you can leverage Amazon sales data to put your business at the forefront of the global marketplace.

Carry out competitor analysis

The marketplace is ultra-competitive, and to stay ahead of your competitors, you must keep an eye on their sales strategies. Amazon sales data makes it easy for you to compare your product reviews, prices, and campaign strategies with those of your competitors. By doing this, you can identify areas where modifications need to be made.

Optimize your product prices

Amazon product sales data—price, to be precise—will come in handy for identifying periods when demand fluctuates so you can adjust prices accordingly. Using your pricing data, you can come up with an effective pricing strategy so you can stay competitive and still make a profit. 

Optimize product listings

Amazon selling data like keyword performance helps you spot areas where your listing is lacking. This way, you can optimize your listings to boost ranking and visibility.

By analyzing customer behavior data, you can also determine what type of listing elements are attracting the most engagement. Using this insight, you can optimize your visual content to boost conversion and click-through rates. 

Optimize advertising campaigns

Amazon selling data offers great insight to help you optimize your ads. You gain access to ad placement data that shows where your ads perform best and bidding strategies that you can apply to get the most return on your ad investment. By analyzing your campaign data, you can identify keywords that perform best and improve audience targeting strategies to get the best results.

Improve customer experience

By reading customer reviews and monitoring their shopping behavior, you can identify customers’ pain points and provide prompt responses to negative feedback while also using positive reviews to display product features and enhance customer trust.

Manage your inventory better

Constantly analyze your inventory management data like average restock time and demand trends so you can adjust inventory levels accordingly. 

This will not only help in preventing inventory shortages but will also prevent overstock. This way, you have the right amount of inventory at all times, and customers are satisfied.

How To Access Amazon Selling Data

Accessing your Amazon sales data is one of the easiest things to do. You can use the Amazon seller central dashboard or integrate third-party analytical tools. Let’s take a look at how you can access Amazon seller data.

Your Seller Central Dashboard

Amazon Seller Central is the primary platform that sellers use to manage their account activities. You can also access valuable Amazon product sales data, conversion reports, business reports, customer feedback, and inventory management data for free from your seller central dashboard. 

All you have to do to access this data is log into your Amazon seller central account. Once logged in, you can access performance reports that enable you to gain insight into sales, customer behavior, and purchase orders.

Third-party Analytics Tools

While the Amazon seller central account is a great tool for accessing Amazon selling data at no cost, if you are looking for more advanced data and extensive insight, then you should use third-party analytical tools.

There are numerous third-party analytical tools available to Amazon sellers to monitor their competitors, market trends, customer behavior, and sales performance.

ZonBase is one we recommend. The software offers a long list of seller tools that provide valuable and accurate seller data and product sales data. Using the data that ZonBase provides, you can choose profitable products, pick relevant keywords, track keyword and ad performance, and manage inventory better.

You can sign up for a free trial to try out all ZonBase tools for free for 7 days.

FAQs

What should I include in my Amazon seller data checklist?

Some important things to look out for when working with data are completeness, accuracy, and consistency. Also, keep these in mind when choosing software for generating your Amazon selling data. Be sure that the data you’re working with is not outdated and is reliable. You should also ensure that you do not breach any privacy regulations when sourcing this data.

How much does it cost to obtain Amazon selling data?

While some data can be accessed for free, usually through the Amazon seller central dashboard, if you’re looking to obtain more comprehensive and precise Amazon sales data, it’s advisable to go for third-party data analysis tools. You may, however, be required to pay a certain fee.

Do I need Amazon sales data?

Yes, if you want to boost sales and then analyzing Amazon seller data is a good place to start. This is because you get access to information like inventory management level, Amazon sales data, and conversion rate which you can use in modifying various sales and marketing strategies to obtain optimum results. 

Conclusion

Amazon seller data is a great tool that can help revolutionize your business on a highly competitive platform.

Thankfully, there are lots of tools available to help you harness this data; however, before settling for a specific tool, ensure that it aligns with your budget, business goals, and sales strategies. By analyzing this data, you can refine various business strategies, make informed decisions, ensure customer satisfaction, and stand out.

Retail arbitrage allows you to source products in bits from physical and online retail stores. However, before now, aspiring Amazon sellers often avoid the retail arbitrage model because of how exhausting it was to confirm a product’s profitability as an arbitrage seller. 

Thankfully, this is no longer a challenge. With Amazon seller scanning apps, arbitrage sellers and other Amazon sellers can now scan product barcodes to ascertain demand and sales potential before making product choices. 

So if you intend to sell on Amazon on a budget, an Amazon scan app is a must-have because you cannot risk losing your meager startup capital because of a wrong product choice.

Keep reading to learn all about Amazon seller scanning apps, why you should use them, and our recommendations of some of the best Amazon scan apps for 2024.

Related: Top-selling items on Amazon

What is an Amazon Scan App?

An Amazon scan app, also known as an Amazon seller scanner app is a simple product research tool that allows retail arbitrage sellers to scan product barcodes and access important product information. 

Using this tool, sellers can view key product data and sales metrics like sales rank, price, profit margin, etc.

Benefits of Using an Amazon Seller Scanner App

Considering the amount of crucial data that an Amazon scan app avails you, an investment in one would definitely be a smart move as that would set you miles ahead of your competitors and increase your chances of success in the ultra-competitive marketplace. 

While this is an obvious benefit, it is not the only reason why you should use an Amazon scan app. Here are some other benefits of using an Amazon seller scanner app.

Make quick product decisions

An Amazon scan app is the easiest way to find what to sell on Amazon as an arbitrage seller. It provides all the important data you need to decide whether a product is profitable or not. Using this tool, you can weigh your options before deciding to invest in sourcing and selling any product.

Confirm seller fees and costs

There are fees involved in selling on Amazon and the majority of them depend on the size and dimensions of your products. Most Amazon seller scanner apps come with an FBA calculator feature that allows you to calculate the costs and FBA fees involved in selling a product before you even source it.

Obtain an accurate estimate of your profit margin

Most Amazon scanner apps allow you to enter your product costs, shipping costs, and other important costs, to obtain an accurate estimate of your profit margin and decide if the product is worth selling.

Create listings directly from the app

Some seller scanner apps allow you to create product listings directly from the app once you find a product you’re interested in selling.

Top 6 Amazon Scan Apps to Use in 2024

ZonScanner

ZonScanner, also known as ZonBase retail arbitrage mobile app, is one of ZonBase’s latest additions.

It is another great tool for retail arbitrage sellers who want to streamline their product research operations. This mobile app offers a range of unique features that simplify product scanning, provide real-time data insights, and enhance profitability analysis. 

How it works

• ZonScanner’s robust algorithm instantly fetches real-time data from Amazon’s vast product catalog, providing a comprehensive overview of each item.

• Provides real-time insights and data-driven analytics. Upon scanning a product, sellers gain access to vital information such as the product’s title, category, sales rank, and pricing. The app goes beyond the basics, offering historical sales rank data that helps sellers assess a product’s performance over time. Armed with this knowledge, sellers can make informed decisions about sourcing, pricing, and inventory management, maximizing their chances of success.

• ZonScanner comes with a built-in profit calculator that takes into account various factors, including Amazon fees, shipping costs, and seller-specific expenses, to provide accurate net profit estimations.

Unique Features

• User-Friendly Interface
• Barcode scanning feature
• Profit calculator

Compatibility

ZonScanner is compatible with iOS and Android devices and is available for download on the App Store and Google Play.

Download ZonScanner here.

Amazon Seller App

The Amazon Seller App is the most easily accessible Amazon Seller scanner app. As you can already tell from the name of this tool, it is Amazon’s mobile app. 

Like all the other apps on this list, this tool allows you to scan products and view important data before making a product choice.

How it works

• Provides crucial product details like BSR, current selling price, estimated profit, and product condition.
• Direct listing creation option
• Quickly scans product barcodes to uncover information

Unique Features

• Easy-to-use camera scanning feature
• Listing creation feature
• FBA calculator for estimating profit margins excluding hidden fees

Compatibility

The Amazon Seller app is compatible with iOS and Android.

Keepa

Keepa is one of the most popular Amazon price-tracking tools. Although the software only previously existed as a Chrome web extension, it now exists as a mobile app. The tool allows sellers to search for product options and access important product data while at it.

How it works

• Generates clear and easy-to-understand price history charts
• Generates clear sales history charts 
• Displays various information, including new offers, product ratings, the number of reviews, and whether Amazon is listed on the listing.
• View past data going back to when the product first hit the market.

Unique Features

• Barcode scanner for discovering profitable products
• Can uncover great deals on Amazon

Compatibility

The app is compatible with both iOS and Android devices.

Scoutify

Scoutify also allows you to scan product barcodes using your device’s camera. It then displays the product’s selling price, estimated profit margin, ranking position, and other important details that you will require to make a great product choice.

However, these are basic features and you will need to sign up for the paid version of this tool to unlock more advanced features including quicker product scanning and more precise estimates of your profit margin.

How it works

• Basic scanning feature
• Uncovers key product metrics — estimated profit, selling price, ranking, etc.

Unique Features

• Can be integrated with price-tracking tools
• Shows new and used offers
• You can compare prices from Google and eBay

Compatibility

Scoutify is compatible with iOs and Android devices.

Scoutly

Scoutly, formerly known as FBA Scan is a seller scanner app that is specifically designed to help sellers discover the best products to sell. 

Sellers can scan the barcode of any potential product option and view important data like sales history, current price, number of sellers, etc.

The app’s robust algorithm analyzes the gathered data to identify potentially lucrative products, enabling sellers to make informed sourcing decisions while on the go. 

With Scoutly, users can streamline their retail arbitrage efforts, save time, and maximize their chances of success in the competitive Amazon marketplace.

How it works

• Quickly scans product barcodes and finds the exact product matches
• Provides accurate product and sales data – sales history, BSR, monthly estimated sales, and monthly estimated revenue
• Displays important product details including size and weight
• Calculates an estimate of the FBA fees and profit margin

Unique Features

• Accurate profit margin estimations
• Easy-to-use FBA calculator integrated into the tool

Compatibility

Scoutly is compatible with both iOS and Android mobile devices.

Profit Bandit

Profit Bandit is another popular mobile app designed for arbitrage sellers and Amazon sellers in general. Like other Amazon scan apps, it offers features that help sellers quickly evaluate product profitability by scanning barcodes and accessing real-time data from Amazon’s product catalog.

The app retrieves key information such as the product’s title, category, rank, pricing, and historical sales data. This data allows sellers to assess the potential profitability of a product and make informed decisions about whether to source and sell it on Amazon.

How it works

• Sellers can use their device’s camera or a Bluetooth barcode scanner to scan product barcodes. 
• Provides estimated net profit for any product
• Evaluates the financial viability of any product 

Unique Features

• It also features a profit calculator that factors in various fees, shipping costs, and seller expenses to estimate the net profit. 
• Integration with third-party scouting apps

Compatibility

It is compatible with iOS and Android devices.

FAQs about Amazon Seller Scanner Apps

• Can I Use an Amazon Scan App if I don’t sell on Amazon?

Although most Amazon scan apps only work for Amazon, there are some others that are compatible with multiple marketplaces.

• When is the Best Time to Use an Amazon Scan App?

You can use an Amazon scan app at any time of the year, but it particularly comes in handy during sales periods like Black Friday, Prime Day, and Christmas sales.

Conclusion

Amazon scan apps are a great way to quickly evaluate product profitability, access real-time data, and make informed sourcing decisions. Whether you’re a seasoned seller or a newbie, investing in an Amazon scan app can significantly enhance your profitability and give you the competitive edge needed to win in Amazon’s ultra-competitive marketplace.

These key metrics cannot be easily accessed, unlike basic product details like ASINs and BSRs. So, you have just two choices — ignore these metrics and lose money or do everything possible to access your most important business metrics. This is where Amazon analytics tools come in.

With analytics tools, you can access crucial financial and sales data before making important business decisions. Amazon offers an analytics feature — Amazon brand analytics, but this feature is only accessible to brand-registered sellers. 

Sellers who do not own a brand will have to make use of third-party analytics tools. Thankfully, there is a plethora of Amazon analytics software options to choose from and most of them provide accurate data. However, they are mostly paid tools so it is imperative for sellers to make deep findings before settling for one. 

That’s why we put together this extensive list of the top 10 Amazon analytics tools — to help you review the features of different software and decide which one is worth investing in. Ready to find the best analytics tool for your business? Read to the end.

Amazon Brand Analytics

The Amazon brand analytics feature is Amazon’s analytics tool for brand-registered sellers. The tool can be accessed under the Reports tab in seller central, and it provides a series of reports to help sellers review their business performance. The reports are typically available 72 hours after the data is recorded.

Here’s a list of the reports that Amazon brand analytics provides:

• Amazon Search Terms report
• Demographics Report
• Item Comparison Report
• Alternate Purchase Report
• Market Basket Report

While the Amazon brand analytics reports are free for brand-registered sellers, they do not necessarily provide the in-depth data that sellers need. As a result, even brand-registered sellers may have to invest in any of the Amazon analytics tools listed below. 

Let’s get right into it.

Related: Best Amazon Keyword Research Strategy

Top 11 Amazon Analytics Tool for Sellers

ZonBase Profits Tool

The profits tool is one of the 20+ tools in ZonBase’s suite. Unlike other tools that are focused on product research, keyword research, listing optimization, and PPC management, the profits tool is a dedicated analytics tool designed to help sellers track essential sales and financial data.

Sellers typically have to monitor business expenses, sales data, and advertising conversions. It’s like a simple dashboard that presents important business data as an easy-to-read report. 

Using this tool, sellers can view gross revenue, costs, net profit, number of orders, number of units sold, ROI, profit margin, promotional spend, and refunds. The tool also uncovers PPC conversion data to help you review your PPC ad spend and strategies. This will help you maximize your advertising efforts and increase your chances of success in the long run. 

Apart from financial and sales data, the ZonBase profits tool also comes with an inventory forecasting feature. 

The inventory forecasting feature allows you to keep an eye on your inventory level and avoid stockout which can cause you to miss out on sales. The feature also predicts how long your inventory should last and comes up with an estimated restock date to help you purchase new inventory on time. This feature will come in handy for FBA sellers who want to avoid overstocking or stranded inventory. 

Pricing — The tool can be accessed when you sign up for any of ZonBase’s paid plans; the standard plan at $30/month, the legendary plan at $67/month, or the diamond plan at $200/month. 

Free Trial — ZonBase offers a 7-day free trial during which you can explore the profits tool as well as other ZonBase tools.

ZonBase Alerts Tool

The ZonBase alerts tool is an analytics tool that also doubles as a notification tool for sellers. Using this tool, sellers can nip seller issues in the bud — the tool sends instant notifications for every slight change in listings, FBA fees, Buy Box, and prices.

Brand owners and private label sellers can avoid hijacked listings and account suspension by acting on the notifications quickly. The tool picks up even the tiniest seller account issues, and notifies you ahead of time, making it easy for you to fix these issues and save your seller account.

Pricing — You can access the alerts tool when you sign up for any of ZonBase’s paid plans; the standard plan at $30/month, the legendary plan at $67/month, or the diamond plan at $200/month. 

Free Trial — ZonBase offers a 7-day free trial during which you can explore the alerts tool as well as other ZonBase tools.

ZonTracker

ZonTracker is a another analytics tool in the ZonBase suite. The tool allows you to track keyword performance for the multiple keywords you use in your listings. To take it a step further, you can also track competitors keywords using this tool. ZonTracker provides deep insight into your product and keyword ranking and even displays progressive changes in your ranking over time.

You can also view the monthly search volumes for your keywords, and you can check the seasonality indicator to see how the keywords have performed over time. Apart from the seasonality indicator, the tool also generates a relevancy score that serves as a pointer to how relevant your target keywords are to your product.

ZonTracker also provides a Reverse ASIN feature that allows you to lookup competitor ASINs, discover their top keywords and view their ranking for those keywords. Sellers who want to create better optimized listings by constantly tracking keyword performance will find ZonTracker handy.

Pricing — Like other ZonBase tools, you can access ZonTracker when you sign up for any of ZonBase paid plans; the standard plan at $30/month, the legendary plan at $67/month, or the diamond plan at $200/month. 

Free Trial — ZonBase offers a 7-day free trial during which you can explore ZonTracker as well as other ZonBase tools.

Hello Profit

Hello Profit is another tool that provides real-time sales and profit data. In addition to this, the tool also functions as a CRM software for managing customer and order data. 

It features a merchant and product dashboard. The merchant dashboard allows you to access business data from different merchant accounts across different countries while the product dashboard allows you to view sales data and measure the performance of your individual products.

It also has a payout report feature that generates bi-weekly reports to show you where every single penny goes. The tool also offers an instant notification feature that notifies you of any changes that could be causing you to lose sales. 

You can also access a customer and order report that allows you to obtain customer data and figure out their preferences based on previous orders.

Pricing — Hello Profit only offers one paid plan — the expert plan that costs $97/month.

Free Trial — The software offers a 21-day free trial that allows you to explore all the features of the tool.

AMZ Tracker

AMZ Tracker is an Amazon analytics software that offers a ton of tools to help sellers track performance and monitor data across different areas. It comes with a keyword tracking feature that allows you to track competitors’ listings and get notified when they implement new changes. It also has an alerts feature that notifies you of any listing changes, hijacking attempts, and reviews immediately.

Using the keyword tracking feature, you can observe spikes or drops in your conversion rates and quickly identify the cause. AMZ Tracker also offers a web extension tool called Unicorn Smasher; a competitor intelligence tool that allows you to access competitor data like revenue, number of reviews, and listing quality. Using this data, you can review your strategies and stay competitive. 

Pricing — AMZ Tracker offers four paid plans; the Basic, Professional, God mode, and Legend plans. The plans cost $50/month, $100/month, $200/month, and $400/month respectively. 

Free Trial — The software offers a 7-day free trial that allows you to try out the software before making a payment decision. 

Perpetua

Perpetua, formerly known as Sellics, offers mainly advertising analytics data. The software not only offers tools for Amazon advertising, but it also offers analytics tools for Walmart, Target, and Instacart.

The Profit Dashboard allows you to monitor your profits in real time. It factors in all advertising expenses, FBA fees, refunds, promotional costs, and other business expenses.

It also offers a competitor monitoring feature that allows you to gain insight into your competitors’ strategies, review your strategies, and outrank competitors in no time.

Using Sellics’ ranking optimizer, you can find high-volume keywords, and access real-time data to improve your listing, and maximize your SEO and marketing efforts.

Pricing — Sellics offers four paid plans; the starter, growth, and pro plan, as well as a custom plan. The starter and growth plans cost $250/month and $550/month, while the pro plan costs $550/$ of the ad spend managed using the tool.

Free Trial — Sellics does not offer a free trial.

Informed.co

Informed.co is a repricing software that doubles as an analytics software for sellers. The tool sends you instant notifications about price changes or fluctuations to help you make pricing decisions. 

Using this price notification feature, you can maintain competitive prices and increase your chances of winning the Buy Box. The tool also offers advanced analytics tools that show your performance over time as regards pricing, this will help you review your pricing strategies and make necessary adjustments. 

Pricing — Informed.co only offers one paid plan at $49/month.

Free Trial — The software offers a 14-day free trial period.

Accelerlist

This tool provides deep insight into otherwise inaccessible pricing data and inventory reports. This pricing data and inventory report will come in handy for sellers who want to avoid running out of stock while also maintaining competitive product prices.

Using the reports generated by this tool, sellers can also get an idea of the exact current Buy Box price for any product. 

You can also import and upload sales reports directly from Amazon to obtain a simplified variation of the data. The tool also comes with a simple feature for generating profit, loss, and overall income statements. 

Pricing — Accelerlist also offers repricing and cross-listing features for Amazon and eBay, so their plans vary depending on what you want. The software offers three plans that cost $34/month, $20/month, and $24/month.

Free Trial — The software offers a 14-day free trial period.

ManageByStats

ManageByStats is a simple analytics tool that offers a profit dashboard that displays accurate statistics and graphs, transaction and inventory analytics, and other important seller metrics.

These graphs can help you stay up to date with your business performance, and view data about your sales and profits. 

You can get clear insights into your profit margin using this tool. All you have to do is to enter your product costs or business expenses to view sales, profit, ROI, margins, promotion performance, and refunds by product or brand, over any time period, instantly in real-time.

Pricing — ManageByStats has four basic paid plans that cost $15/month, $19/month, $59.97/month, and $149.97. They also offer five advanced (MBS) plans that cost $19/month, $29/month, $39/month, $49/month, and $59.97/month. The MBS plans come with limits based on the number of orders you get monthly.

Free Trial — ManageByStats offers a 30-day free trial for sellers who opt for the MBS Pro plan. 

Trendle

Trendle is a comprehensive analytics tool that offers features that cut across advertising, FBA reimbursements, keyword ranking, profitability, reviews & feedback alerts, inventory analytics, and split testing.

The keyword ranking feature helps you to observe your product’s performance and see how quickly customers can find your products. It provides important insider information for each keyword, this information can sometimes serve as a pointer to why your sales figures are skyrocketing or nose-diving.

Like most other Amazon analytics tools for sellers, Trendle also offers an inventory forecasting feature. This feature helps you to monitor your inventory levels in order to avoid running out of stocks and losing sales. 

The tool also comes with a review alert feature that allows you to get prompt notifications anytime any of your products gets a bad review. You can easily track your reviews and obtain listing scores to help you come up with new ways to continuously enhance your listings.

Pricing — Trendle’s plans start from $50/month.

Free Trial — Trendle does offer a free trial, but the specified time frame is not outrightly stated on their website. 

Data Hawk

Data Hawk is an all-in-one analytics tool that provides insights to help sellers monitor ASINs data, maximize SEO and advertising efforts, conduct market research, and improve sales.

This software also offers a potent ASIN Tracker that allows sellers to access daily ASIN data including BSR, price, ratings, and product listing details for every product. Sellers can also set up alerts using this feature.

The software also offers another feature known as DataHawk Finance, which provides detailed insights into the sales data for any product in your catalog. Using this feature, you can monitor your product’s performance, review sales trends, and assess your sponsored ads performance and overall business finances. 

Pricing and Free Trial: DataHawk offers a demo and paid plan(s), however, prices are not displayed on the website, so you will have to request the demo to see the pricing options.

Related: How to manage inventory on Amazon.

What is the Best Amazon Analytics Tool for Sellers?

All the tools on our list work great, however, you cannot afford to invest in all of them. So, we’ll help you narrow down your choice to the best option for your business.

One thing to look out for when choosing Amazon analysis software is to choose a tool that not only pulls up Amazon analytics for sellers but also offers a vast range of seller tools to help you grow your business. Why?

Because you cannot depend solely on abstract data. For instance, after analyzing your profit margins and PPC performance, you may need to review your strategies as you go along. To do this, you will have to review your competitors’ listings and also implement new PPC strategies — a Reverse ASIN and PPC optimization tool will come in handy here.

If you also plan to expand your business along the line, you will have to make new product choices. The best way to do this is to rely on product research data, so you will need to make use of a product research analytics tool, like a Chrome or Amazon analytics extension or sales estimator.

ZonBase offers 20+ tools that cut across all areas of your Amazon business — product research (including a Chrome extension and sales estimator), keyword research (including a keyword tracker and Reverse ASIN tool), listing optimization, PPC optimization, and of course, data analysis.

Based on this, we can say without any iota of doubt, that ZonBase offers the best Amazon analytics tools for sellers. 

In addition to this, the software offers three plans that come at extremely affordable prices — $30/month, $67/month, and $200/month. 

You can explore all ZonBase tools for free for 7 days when you sign up for a free trial of the software.

Tips for Maximizing Amazon Analytics for Sellers

After choosing the best Amazon analytics software for your business, the next thing to do is to use the data you get accordingly. The aim of analyzing data is to review strategies and implement new tactics, so that’s what you should do. Here are two tips to help you maximize the data you get from an analytics tool.

Check Reports at Various Times

Examine your monthly, quarterly, and annual reports at different times, observe the stable trends and note any important changes.

Come up with new data-driven strategies.

Since the goal of using analytics tools is to review your strategies, always make business decisions based on the information you can derive from your reports.

Conclusion

Want to improve or scale your business? Rely on data. You can never go wrong with data when it comes to making Amazon business decisions. If you’re ready to turn your business around, start by working with any of the tools we have outlined above. 

Investing in software for your business is a smart move that could yield massive returns. However, there are a plethora of options, so you will be spoilt for choice. While this is good, it also makes choosing difficult. And if you are not careful, you may end up with software that costs an arm and a leg, yet does the bare minimum. 

Jungle Scout and Viral Launch are two of the most-recognized software suites. Both tools are known to deliver immense value. So, settling for one may be a tough call. 

Our aim is not only to save your time but to also save your money. If you read to the end, you won’t have to pay for either of these tools before finding out what they have to offer. 

In this Jungle Scout vs Viral Launch review, we will compare these tools thoroughly to help you come to a final decision. 

Let’s get right into it.

Jungle Scout

Jungle Scout is one of the most popular tools on the market. The software offers a wide range of tools for product research, product tracking, keyword research, and listing optimization. Jungle Scout explores Amazon’s vast product catalog for you so you don’t have to do it yourself. 

Viral Launch

Viral Launch is a Jungle Scout alternative that also offers an incredible range of features. It offers effective tools for finding profitable products, launching them, running ads, and optimizing listings. 

Both tools have outstanding suites. But if you want to choose one, you have to do a thorough review of their individual tools. So, let’s take a look at the features that they both offer. 

Jungle Scout vs Viral Launch: Key Features 

Jungle Scout Tools

Browser Extension: This is Jungle Scout’s Chrome extension tool. Using this tool, sellers can validate product ideas and confirm the profitability of any potential product before launching it. The browser extension provides real-time data like monthly sales estimates and historical product demand or sales projections.

Product  Database: Product Database is one of the most talked about tools in Jungle Scout’s suite. It is a product research tool that sifts through millions of products in Amazon’s database to uncover the most profitable ones. 

It comes with a set of filters like price, monthly sales, monthly revenue, rating, rank, and even the number of reviews. You can specify the limits for the filters and narrow down your product options quickly. 

Product Tracker: Product Tracker is also a product research tool, but it is quite different from the Product Database. This tool allows you to track the performance of the products you choose to sell. It also gives you access to essential product performance metrics like the average price, average daily sales, average daily revenue, average net profit, and review count. 

In addition to this, the Product Tracker shows you important product information. With the tool, you can see the Buy Box price, units sold, and current product rank. 

Opportunity Finder:  The Opportunity Finder is a niche research tool. This tool may seem like a regular product research tool, but it isn’t. Unlike the Product Database which uncovers profitable product opportunities, this tool uncovers untapped niches for you to sell in. 

It also offers detailed insight to help you determine the profit potential of a niche. The Opportunity Finder comes with filters to help you narrow down your options. Using these filters, you can search based on the average monthly units sold, average monthly price, search volume, seasonality, and competition. 

Supplier Database: Finding suppliers is one of the most challenging aspects of selling on Amazon. Imagine how easy it would be if you could access a vast database of authentic suppliers? Jungle Scout’s Supplier Database can make that imagination a reality. 

The Supplier Database gives you access to reputable suppliers from all over the world. It also provides you with important information to help you choose a supplier. You can see their total shipments, client base, and product catalog. The tool allows you to search for suppliers using the product name, ASIN, or company name. 

Keyword Scout: Keyword Scout is the only keyword research tool in Jungle Scout’s suite. With this tool, you can find relevant keyword options for your product listings. You can also analyze your competitors’ keywords by running reverse searches. By doing this, you will be able to see which keywords they are targeting and ranking for.

Keyword Scout allows you to access an extensive list of keyword options just by entering a base keyword. It then shows you a list of related keywords, as well as their search volume. You can also narrow down your options using the filters embedded in this tool. 

Rank Tracker: Rank Tracker allows you to monitor the performance of your keywords. This way, you won’t have to worry about whether your keywords are yielding results or not. 

Using this tool, you can reverse-search competitor listings, view their top-ranking keywords, then include them in your listings. The tool also shows you the rank history of different keywords.

Listing Builder: Listing Builder lets you create well-optimized listings from scratch. You can also edit existing listings using this tool. The tool is quite easy to use. All you’ll have to do is to import your keyword list, then use them strategically in your listings. 

Our favorite thing about this tool has to be the listing optimization score that it assigns to any listing. This score helps you to predict your listing’s chances of ranking high in search results. 

Sales Analytics: Sales Analytics offers you a detailed insight into your business finances. Using this tool, you can track expenses and access important financial data. It shows you the number of units sold, net margin, ROI, net profit, revenue, and costs. 

With this tool, you can monitor a product’s sales performance by comparing sales data at different times. 

Inventory Manager: The Inventory Manager gives you insight into your inventory data, so you don’t have to risk being out of stock. You can monitor your inventory level and get an estimated restock date. This way, you can avoid placing orders too early, and ensure you do not order in excess. 

Alerts: This is one of Jungle Scout’s latest additions. The Alerts tool allows you to get notifications on market trends. Using this tool, you can keep an eye on product opportunities and stay updated on any changes to your listings. 

Category Trends: This tool allows you to monitor the performance of the top 100 products in any category or subcategory. Using this tool, you can view important data like pricing, rank, and reviews. 

Promotions: If your goal is to increase your reach and make more sales, you’ll need to run PPC campaigns. With the Promotions tool, you can launch and manage PPC campaigns inside Jungle Scout. 

Review Automation: The Review Automation tool offers an easy way for you to gain more reviews. You can select the products you want to get reviews for and send automated review requests to buyers after a purchase. It also allows you to specify a timeframe for sending requests. 

Advertising Analytics: This is one of Jungle Scout’s latest additions. The tool provides an easy way for sellers to view their PPC campaign metrics and track the performance of their campaigns.

Viral Launch Tools

Viral Launch Product Discovery: The Viral Launch Product Discovery tool is a reliable tool for finding the most profitable products on Amazon. The tool comes with customizable filters to help you narrow down your search. Using these filters, sellers can access precise sales projections and discover unsaturated product opportunities. 

The Viral Launch product discovery tool has many cutting-edge integrations including a Chrome extension, sales estimator, and product trends tool. 

Kinetic PPC: This is Viral Launch’s PPC management tool. With this tool, sellers can launch, manage, and analyze PPC campaigns. The tool provides detailed insights to help you tweak your advertising strategies and drive profitability.

Competitor Intelligence: The Competitor Intelligence tool is a reverse-search tool that allows you to analyze competitor ASINs. The tool reveals hidden product and listing data like price, reviews, and keyword rank. 

Keyword Manager: Keyword Manager is an analytics tool that gives you access to important keyword data. The tool allows you to curate and adjust your keyword list by editing, removing, and tracking keywords. 

Market Intelligence: Market Intelligence is a product research or market analysis tool. Using this tool, you can observe market trends and obtain precise sales data. The tool also provides you with all the data you need to estimate a product’s profitability. Using the insights from this tool, you can tell if a niche is worth getting into or not. 

Listing Builder: Listing Builder is a listing creation and optimization tool. The tool allows you to create new listings and optimize existing ones. It also allows you to compile and manage your most used keywords.

Listing Analyzer: Listing Analyzer is a listing optimization tool that doubles as a competitive analysis tool. Using this tool, you can review competitor listings and come up with new strategies to optimize your listings. 

Launch GPT: LaunchGPT is an AI-powered tool that can help you create and optimize Amazon product listings. You simply provide the tool with your product information and keywords, and it will generate a complete listing for you. LaunchGPT can also help you improve your listings by optimizing them for search. It will identify the most relevant keywords for your product and incorporate them into your listing.

Viral Launch and Jungle Scout have similar toolsets. However, Jungle Scout seems to be more interested in the pre-launch phase while Viral Launch has tools to get you through the post-launch phase. So, let’s take a look at the features that give them an edge over each other.

Features That Jungle Scout Has That Viral Launch Doesn’t

Supplier Database: Jungle Scout helps to make the supplier research process less tasking. Viral Launch, on the other hand, leaves you to do all the product sourcing on your own. 

Inventory Manager: Jungle Scout offers an inventory management tool while Viral Launch doesn’t. 

Alerts and Category Trends: Jungle Scout offers tools to help you stay updated on the latest changes. In contrast, with Viral Launch, you’ll mostly be left in the dark. 

Features That Viral Launch Has That Jungle Scout Doesn’t

Split Testing: This feature is an add-on service and doesn’t come with any of Viral Launch’s plans. Still, we believe it should count for something. It’s great to be able to try out different listing variations to choose one that guarantees conversions. So, that is a plus for Viral Launch. 

Kinetic PPC: Jungle Scout does offer a promotions tool, but it is not as thorough as the Kinetic PPC tool. Jungle Scout’s Promotions tool only allows you to boost your listings and get reviews whereas the Kinetic PPC tool allows you to run your campaigns without much effort. 

Launch GPT: This is Viral Launch’s latest addition. Jungle Scout on the other hand doesn’t provide any tool that performs a similar function.

Our Verdict: Which Software Has A Better Toolsuite?

Viral Launch offers 9 tools while Jungle Scout offers 15 tools. You can already tell which one has more tools. However, if what you want is a tool that caters to essential areas of your business, then Viral Launch is a better option. 

In our opinion, being able to split-test your listings and optimize your PPC campaigns would increase your chances of making sales. This is not to say that Jungle Scout’s tools are not great, just that you can do without the alerts feature. Also, there are other ways to manage inventory and find suppliers. 

So, based on features, it’s Viral Launch over Jungle Scout for us. 

Jungle Scout vs Viral Launch: Ease of Use

What’s the use of having software if you have to spend much time trying to understand it? If a tool is complex, then there’s no need to invest in it. 

Which of these tools is worth your money based on ease of use?

Jungle Scout 

Jungle Scout uses a beginner-friendly approach, making it easy to navigate. Plus, Jungle Scout’s tools have simple, tell-what-it-does names. So, you won’t have to continue clicking on the tools before you find what you want. Additionally, Jungle Scout’s tools do not come with complex integrations. 

Viral Launch

Viral Launch takes a more advanced approach and offers more complex tools. As a result, beginners may have a tough time navigating the tools. 

Our Verdict: Which Tool is Easier to Use?

Jungle Scout is a better option for beginners who need easy-to-understand tools to start their businesses. Viral Launch, on the other hand, offers more sophisticated tools that you will need as your business grows.

Viral Launch Chrome Extension vs Jungle Scout Chrome Extension

A Chrome Extension is a must-have. Before choosing software, be sure it offers a Chrome extension that gets the job done. To help you choose, we’ll compare Jungle Scout and Viral Launch based on their Chrome extensions. 

Viral Launch Market Intelligence (Chrome Extension)

Does Viral Launch have a Chrome Extension? Yes, they do. It’s called the Viral Launch Market Intelligence tool. 

The Viral Launch Market Intelligence tool allows you to validate your product ideas. Most Chrome extensions do this, so it is not a big deal. 

However, the tool assigns an algorithm-based 5-star rating to each product option. This makes it easy to see how a product will perform. It also gives you a wider view of the market and provides the insight you need to succeed.

Jungle Scout Chrome Extension

Is there a Jungle Scout Chrome Extension? Yes, there is. 

The Jungle Scout Extension will come in handy for finding unsaturated niches. It comes with filters that allow you to search and validate your ideas based on what is important to you. 

You can determine a product’s viability based on sales trends, average price, reviews, and category rank. It also assigns an opportunity score to each product idea and allows you to request for reviews. 

Our Verdict: Which Offers A Better Chrome Extension? 

Both tools offer effective Chrome extensions. So, you won’t be missing out on anything if you choose one over the other. However, you can make a final decision based on your budget. 

Jungle Scout vs Viral Launch: Pricing Plans

Affordability is an important factor to consider when choosing software. Here’s an overview of the pricing plans for both tools 

Jungle Scout Pricing Plans

Jungle Scout offers three pricing plans: Basic, Suite, and Professional plans.

Basic Plan: Jungle Scout’s Basic Plan costs $29/month and is one of the most extensive we’ve seen. The plan gives you access to the Chrome extension. Most other software do not do that, so it’s a big plus for Jungle Scout. The only issue with the basic plan is that there are stiff limits on the tools.

Suite Plan: The Suite Plan costs $49/month. It offers similar features as the Basic plan, only that it comes with extended usage limits. This is Jungle Scout’s most recommended plan. 

Professional Plan: The Professional Plan costs $84/month. It is quite advanced, offers larger data and of course, has extended usage limits. However, because of how this plan is set up, it is best suited for organizations. 

Viral Launch Pricing Plans

Viral Launch also offers three pricing plans.

Essentials Plan: As you can probably tell already, the Essential plan offers very basic features. You only get access to Viral Launch’s product research tools. For a plan that costs $69/month, we do not think the value is worth the price. 

Pro Plan: The Pro Plan gives you access to a wider range of features, but it also costs more — $99/month. You get access to product research, keyword research, and listing optimization tools on this plan. However, the tools also have usage limits. 

Pro Plus Ads Plan: The Pro Plus Ads plan costs $199/month and is the most advanced plan. It gives you full access to Viral Launch’s complete toolkit and comes with extended usage limits.

These regular plans do not give you access to the Launch GPT feature, as it is a subscription-based feature. To use this tool, you will have to sign up for one of four plans:

The Micro plan costs $17/month and only allows you to create or optimize two listings per month while the Starter plan which costs $49/month allows you to create up to 10 listings per month. If you run a large scale Amazon business, you may have to sign up for the high-end plans; the Pro and Business plans which cost $79/month and $149/month respectively.

The Pro plan allows you to create up to 20 listings/month while the Business plan allows you to create or optimize up to 50 listings in a month.

Our Verdict: Which Tool Offers More Value For Your Money?

Jungle Scout and Viral Launch offer effective tools. But when it comes to pricing and value, we’ll go for Jungle Scout. 

Jungle Scout’s plans offer more features and the price is easy on the pocket. If you want access to the Jungle Scout’s complete package, you can get that on the Professional plan and still save a few bucks. 

Viral Launch vs Jungle Scout: Trial Period

Does Viral Launch offer free trials? Yes, they do. You can set up a Viral Launch free trial account and explore the tool suite for 14 days. 

If you’d rather go for Jungle Scout, then you’re probably asking, “Can I use Jungle Scout for free?”. This is a question many sellers ask, so you’re not alone. 

Unfortunately, Jungle Scout does not offer free trials. They, however, offer a 7-day money-back guarantee. While that may cushion your fears, you should remember that the process of getting a refund is not so smooth.

Our Verdict: Which is Better?

We’d choose Viral Launch’s 14-day free trial over Jungle Scout’s money-back guarantee any day. Because what if you’re unable to get your money back? To be honest, money-back guarantees are not risk-free. But, don’t be scared to try it out if you want to. 

Still not sure of which tool you should go for? We’ll suggest a viable Viral Launch and Jungle Scout alternative if you read to the end. But, first, let’s help you see which of the tools would work great for you.

Who Should Use Jungle Scout?

Jungle Scout is a great tool, although, not everyone thinks so. You would find the tool useful if:

• You are a beginner on a strict budget who just wants access to the essential tools for selling on Amazon
• You want an easy-to-navigate tool that offers solutions for all aspects of your business.

Who Should Use Viral Launch?

Viral Launch is equally amazing and would be a good fit for you if:

• You’re a veteran seller who needs advanced features to grow an existing business.
• You want an all-in-one software that offers PPC and launch tools. 

As we mentioned earlier, there are many software options, so choosing one may be difficult. But the good thing is that you can try out different alternatives if you don’t find the perfect tool at first. 

So if you’re still not certain about Viral Launch and Jungle Scout, there’s an alternative tool you can try. 

Is there something better than Jungle Scout? We cannot say for sure, but we may have just found a Jungle Scout alternative that is equally worth it. 

Let’s tell you about ZonBase, one of our recently discovered software. 

ZonBase: Who’s The New Kid On The Block?

ZonBase was launched in 2019, so the software is relatively new on the scene. However, you cannot list the top ten Viral Launch or Jungle Scout competitors without mentioning this tool. It’s surprising that we only just discovered it. 

We looked through the ZonBase suite (anything for you!), and to be honest, it was quite impressive. Here’s what it looks like:

Product Research Tools

ZonResearch: Remember we said most Amazon software offers similar tools? This is ZonBase’s version of Jungle Scout’s Product Database and Viral Launch Product Discovery tool. 

The tool allows you to sift through Amazon’s database to find a profitable product. You can run customized searches using the filters embedded in this tool. The filters include revenue, price, monthly sales, review count, and Best Sellers Rank.

Hot Products: The Hot Products tool allows you to find the bestselling products in any category on Amazon. Using this tool, you can find high-demand and low-competition products – products that have an increasing sales trend and fewer than 30 reviews. 

Chrome Extension: Unlike other Chrome extension tools, the ZonBase extension helps with both product research and product validation. Using this tool, you can discover new, profitable product options or validate the product ideas you have in mind. And the best part? The tool generates product ideas or validates them using data, in minutes and with a few clicks.

Sales Estimator: As the name implies, the Sales estimator basically helps to ascertain the profitability of your product options based on previous sales data. The tool displays important data to help you choose profitable products based on existing data and track records.

Keyword Research Tools

Keywords: This tool gives you access to a wide range of keyword options to help you create well-optimized listings. This tool shows the monthly search volume for a seed term associated with your product as well as its seasonality over time. You can search using filters like search volume, keywords to be included or excluded, and the best sales season.

Reverse ASIN: This tool allows you to analyze your competitor listings by running reverse searches on them. Using this tool, you can see their exact keywords, as well as the rank and monthly search volume.

ZonTracker: With this tool, you can track the performance of your keywords. It shows the monthly search volume, current rank, and trends for each keyword. 

Listing Optimization Tools

Listify: This is ZonBase’s listing builder. The tool allows you to create well-optimized listings from scratch. It also allows you to import and edit existing listings. With this tool, you can check out competitor listings for keyword and listing cues. 

AI Listify: This is an algorithm-based listing builder. This tool allows you to specify your product niche and set rules, it then creates a well-optimized listing for you. Once you enter your product niche, it analyzes the top-performing keywords and uses them in your listings. 

Reseller Tools

ZonBase recently launched a special collection of tools for resellers — arbitrage sellers and wholesalers. Here’s a brief breakdown of the new reseller tools.

Seller Insights: This tool provides an extensive list of private labelers and manufacturers for arbitrage sellers and wholesalers to partner with. It provides important seller data and makes it easy for resellers to choose and partner with sellers who are already profitable and have a solid existing brand.

Zon Grading: Using this tool, wholesalers can confirm the profitability of their wholesale product options and obtain an estimated profit margin for each of them.

Zon Scanner: Zon Scanner is a product research mobile app that allows sellers to scan the barcode of any product and view crucial product and sales data before deciding to sell it. The tool will come in handy for online and retail arbitrage sellers who want to confirm the profit potential of any product before purchasing large inventory quantities to resell.

The app is compatible with iOs and Android and is available for download on the Google Play store and iOs Appstore.

Brand Analytics: Since resellers thrive on selling products that already have existing demand, it’s best to stock up on brands that people are interested in. The Brand Analytics tool displays the top brands in any product category, making it easy for you to choose the ones to resell. You can also view the in-stock rate, seller count, total sales, average selling price, and total reviews for any brand you’re interested in.

Supplier: As the name implies, the Supplier tool helps with product sourcing. It gives you access to an extensive list of suppliers to source products. The tool also provides a detailed database of supplier details; from website address to email address, location, and contact number.

PPC Management Tool

ZonPPC: Using this tool, you can launch and manage automated PPC campaigns with ease. The ZonPPC tool allows you to set bids, adjust your budgets and create well-optimized PPC campaigns. 

Analytics Tool

Profits: This is a business analytics tool that allows you to track your business expenses. You may view financial information about your entire company with this tool, including gross revenue, sold units, costs, net profit, and profit margin.

The profit tool also serves as an inventory management feature as it comes with an inventory forecasting feature that makes it easy for sellers to monitor inventory levels. It predicts an inventory restock date to help sellers avoid running out of stock and losing sales as a result. Additionally, you can view more information for specific products over a specific time frame.

Alerts: The Alerts tool helps you stay updated on all market changes. It sends you prompt notifications about the Buy Box price, best sellers ranking, and ratings.

Zon Repricer: ZonBase’s tool suite would be grossly incomplete without a repricing tool. With Zon Repricer, you can leverage even the tiniest price fluctuations and make price adjustments on the go by setting pricing rules.

All these tools are available for you to explore when you sign up for a 7-day free trial of the software.

ZonBase has 17+ tools in its suite. But apart from these tools, they also offer additional personalized services. 

In other words, sellers can outsource their business processes to the ZonBase team. The software offers product validation, photo enhancement, listing optimization, and PPC optimization services. Here’s a detailed breakdown of the personalized services that ZonBase offers.

Personalized Services

Page One & PPC Autopilot: These are ZonBase’s PPC optimization services. If you sign up for any of these services, you can partner with experts who will launch, optimize, and manage your PPC campaigns on your behalf.

Listing Optimizer: If you would rather outsource your listing optimization tasks to professionals, this service would be perfect for you. You’ll get to work with experts who will create and optimize your listings using the proven strategies they have gathered from their years of experience.

Photo Enhancer: High-quality product images are an essential part of listings that convert. Sellers who do not have any photography or photo-editing skills but would like to optimize their product images can sign up for the Photo Enhancer service. If you subscribe to this service, you’ll get to work with a team of professional photo editors who will refresh your product images and increase your chances of gaining conversions.

Product Validator: If you need an expert to validate your product options, this service offers the perfect opportunity for that. The ZonBase team of experts will review your product choices using a set of criteria they have curated based on experience.

Related: Amazon analytics tools for sellers.

What is ZonBase’s Pricing Like?

ZonBase offers three pricing plans: Standard, Legendary, and Diamond plans. 

Standard Plan: ZonBase’s standard plan costs $30/month. All ZB tools, except for Chrome Extension and ZonPPC tools, are accessible on this plan. It’s ideal for first-time sellers who are seeking an all-inclusive, cost-effective software solution.

Legendary Plan: The Legendary plan costs $67/month. You have full access to all ZonBase tools, including the extension and ZonPPC tool, with the plan. Additionally, the features have an increased usage cap. 

Diamond Plan: The Diamond tool costs $200/month and is the highest ZonBase plan available at the moment. This plan comes with extended usage limits and additional perks including access to a comprehensive Amazon FBA masterclass, and weekly QnA sessions with Amazon experts.

ZonBase also offers an exclusive membership package — ZonBase Plus, that gives you access to the most expensive tool suite (Diamond Plan) and all the personalized services to help scale your business. ZonBase Plus costs $1,997, but if you want to sign up, you have to join a waitlist first.

ZonBase also offers a 7-day free trial and a 7-day money-back guarantee. So you can try out these plans and see which one you prefer. 

Our Opinion – Is ZonBase A Great Viral Launch and Jungle Scout Alternative? 

Based on pricing and features, ZonBase is definitely a great alternative. 

The personalized services, reseller tools, and exclusive package they offer are some of the things that place ZonBase in a class of its own. Although the software is new compared to the other options, they offer an equally comprehensive suite. We even prefer their PPC tools to Jungle Scout’s Promotions tool because it is more detailed. 

The only thing you’ll be missing out on is the split testing feature that Viral Launch offers. But that should not be an issue since it is an independent service and you can sign up for it separately. 

Final Verdict

Jungle Scout, Viral Launch, and even ZonBase are all effective software suites. But you most likely cannot afford to pay for all of them. So, you should choose the best one for your business based on your needs and your budget. Thankfully, they all offer similar tools, only their prices and usage limits vary. 

If you read this Jungle Scout vs Viral Launch comparison to this point, then you have all the information you need to choose. 

You can sign up for a free trial of ZonBase and Viral Launch to set the ball rolling. 

When it comes to making a decision, sellers are often torn between two popular tools: Jungle Scout and Zonbase. 

Both Jungle Scout and Zonbase are all-in-one seller software suites. They offer a wide range of features that assist with product research, keyword research, listing optimization, inventory management, and more. 

But which software tool should you choose for your Amazon business?

In this guide, we’ll walk you through the core features of Jungle Scout and Zonbase and the differences between them, so that you can make an informed decision.

Let’s dive in.

Jungle Scout

Jungle Scout is, no doubt, a pioneer in the world of Amazon seller software. Founded in 2015 by 8-figure Amazon seller, Greg Mercer, Jungle Scout is one of the leading solutions for sellers. 

Jungle Scout was originally a product research tool but has since evolved into an all-in-one software solution. The web-based software currently offers 14 features and tools that cut across product research, keyword research, listing optimization, and inventory management. 

ZonBase

Zonbase arrived on the Amazon seller software scene 4 years after Jungle Scout. But it’s fast becoming a well-known solution for Amazon sellers, especially those on a budget.

The Zonbase software suite consists of 13 tools designed to help with product research, keyword research, listing optimization, financial tracking, and PPC marketing.

Jungle Scout vs Zonbase: Tools for Sellers

Both software suites have an impressive array of tools, some of which perform similar functions. But of course, both suites have some unique features.

Let’s take a look at each tool in both Jungle Scout and Zonbase.

Jungle Scout Tools for Sellers

Product Database

The product database is one of the core product research tools on the Jungle Scout platform. With Product Database, you can search through millions of products in Amazon’s catalog for profitable product ideas.

The Product Database provides some filters you can use to narrow your search. Think of these filters as the criteria for your preferred product. The filters include price, monthly sales, monthly revenue, rating, rank, number of reviews, and listing quality score. You can further narrow down your search by specifying keywords to be included or excluded.

Opportunity Finder

The Opportunity Finder is another product research tool for discovering profitable product niches. At first glance, this tool seems similar to Product Database. However, the major difference is that Product Database generates profitable (individual) products, while Opportunity Finder generates high-demand, low-competition keywords/niches.  Opportunity Finder also provides more in-depth information to help you assess the profit potential of a product niche.

With Opportunity Finder, you can narrow down your search based on average monthly units sold, average monthly price, search volume, seasonality, and competition. 

When the results have been generated, you can view key historical data about the product niche for 12 months, based on the above filters. 

The star of the Opportunity Finder tool is the Niche Score, which is an estimate of how profitable a niche is. Jungle Scout arrives at this score by taking into account demand, competition, and a keyword’s listing quality.

Product Tracker

Jungle Scout’s Product Tracker is also a product research tool. But unlike the first two, this tool does not generate product ideas. Instead, it is used to validate a product idea and narrow down your options.

With the Product Tracker, you can monitor the performance of product ideas you may have discovered on Product Database or Opportunity Finder over time.

This tool provides insight into key product metrics such as average price, average daily sales, average daily revenue, average net profit, review count, and more. You can also dig deeper to view historical data for each product, based on units sold, rank, inventory, and Buy Box price.  

Supplier Database

Supplier Database is a product research and sourcing tool that enables sellers to find reliable suppliers for their product ideas. Within Supplier Database, you can access a large catalog of manufacturers and suppliers across the globe. This tool displays essential information to guide your decision, such as the number of their total shipments, top customers, and the products they manufacture.

You can search for suppliers by:

• Product – the name of the product you want to sell e.g. yoga mat
• Company – the name of a company or brand that sells a product similar to yours. The tool will bring up their top suppliers.
• Supplier – if you already have a supplier in mind, you can look them up to verify their credibility.
• ASIN – you can copy a product’s ASIN from Amazon and paste it into the tool to get the name of the overseas supplier who manufactured the product.

Keyword Scout

Keyword Scout is Jungle Scout’s keyword research tool. With Keyword Scout, you can search for keywords that Amazon shoppers use to find products like yours. You can also reverse-search your competitors’ keywords to find the keywords they rank for and sponsored keywords.

Keyword Scout displays the search volume for the seed keywords you enter, as well as related keywords. Once you click on a keyword, you can view its historical search volume, helping you assess its seasonality over time. You can also view the cost-per-click of any keyword and how easy it is to rank for it.

You can narrow down your keyword search with filters such as categories, and search volume (broad & exact match).

Listing Builder

Listing Builder is a tool for building and optimizing product listings. You can draft a new listing within the tool or optimize an existing listing on Amazon.

You can import your keyword lists to Listing Builder and start drafting your listings with them. The tool flags the keywords you’ve already used, to prevent duplicates.

Listing Builder provides a Listing Optimization Score, which indicates how likely it is that your listing will rank and convert.

Rank Tracker

Rank Tracker gives you insight into your keyword rankings over time. With this tool, you can see which keywords are performing well, and which ones are not. You can also view the rank history of multiple keywords related to one ASIN over time, within a graph.

In addition, Rank Tracker allows you to reverse-search your competitors’ listings to view their top-performing keywords so that you can add them to your listing. 

Sales Analytics

Sales Analytics provides insight into the financial performance of your Amazon business. With this tool, you can track key financial metrics such as the number of units sold, net margin, ROI, net profit, revenue, and costs. You can view this information on a company level or for individual products.

Once you click on any of the above metrics, you can see a more detailed breakdown of their performance over time.

Inventory Manager

The inventory manager feature provides data about your Amazon FBA inventory so that you don’t run out of stock. With this tool, you can view your inventory levels, suggested dates to reorder, suggested quantities to reorder, and reorder costs. The Inventory Manager also provides insights into your costs and profits.

Review Automation 

The Review Automation tool sends automatic review requests to customers after a purchase. You can view the status of each request within your dashboard. You can also customize the timeframe for sending a review request and the products for which requests will be sent.

Promotions

With this tool, you can create and manage promotional campaigns directly within Jungle Scout to boost sales.

Alerts

The Alerts tool sends you notifications about changes to your product listings. This includes changes to your price, rating, and Best Sellers Rank. The Alerts tool also informs you when your product gets a new review, a new seller is added to your listing, the Buy Box owner changes, and more

Category Trends

With the Category Trends feature, you can track the performance of the top 100 bestselling products within any category or subcategory on Amazon. This tool provides insight into key metrics like price, review, rating, and rank.

Browser Extension

Jungle Scout’s Browser extension is a powerful tool that can help sellers validate product ideas and confirm the profitability of any potential product before launching it. The extension provides real-time data on monthly sales estimates, historical product demand, and sales projections. This data can be used to assess the potential profitability of a product and make informed decisions about whether or not to launch it.

Advertising Analytics

What happens after you launch your PPC campaigns? With Jungle Scout’s advertising analytics tool, you can view your campaign metrics and review the performance of your campaigns based on this data.

Zonbase Tools for Sellers

ZonResearch

ZonResearch is the core product research tool in the Zonbase software suite. It combines the functionality of Jungle Scout’s Product Database and Opportunity Finder.

Within the Product tab on ZonResearch, you can search through millions of products in Amazon’s database for a profitable product that matches your preference. Using filters, you can set your criteria. The filters include revenue, price, monthly sales, review count, and Best Sellers Rank. You can also narrow down your search further by using advanced filters such as keywords to be included or excluded, seller type (FBA, FBM, or Amazon), and brand names.

Within the Keyword tab, you can search for profitable niches based on keywords. In addition to the filters in the Product tab, you can also narrow your search based on keyword search volume.

Hot Products

The Hot Products tool is a unique product research tool that provides a collection of trending products: the top 100 Most Gifted products with an increasing sales trend and fewer than 30 reviews. While Jungle Scout’s Category Trends only lists the top 100 products within categories, the Hot Products tool goes a step further to generate trending products that are high-demand and low-competition.

You can also view more data about each product, such as price, sales history, review count, and more. This tool also connects you with possible suppliers on Alibaba you can source your products.

Keywords

The Keywords tool is a keyword research tool, comparable to Jungle Scout’s Keyword Scout. With this tool, you can uncover high-potential keywords to optimize your listings with. When you type in a seed keyword for your product, this tool displays its monthly search volume and its seasonality over time.

The Keywords tool also displays a plethora of related keywords that Amazon shoppers use to find that product, with their monthly search volume.

You can narrow down your search using filters like search volume, keywords to be included or excluded, and the best sales season.

Reverse ASIN

The Reverse ASIN tool is another keyword research tool in the Zonbase suite. With this tool, you can reverse-search your competitors’ listings to find out what keywords they rank for. 

The Reverse ASIN tool reveals each keyword including each rank and monthly search volume. You can also view a table that shows the frequency of words in the listings.

ZonTracker

Zontracker allows you to track the ranking of keywords in your listing over time. Once you add a product and the keywords you want to track, you can view the monthly search volume, current rank, and historical trend for the week. 

Listify

Listify is a listing optimization tool for building fully optimized product listings. You can either import your existing listing for editing or create a new one from scratch within the tool. With Listify, you can extract keywords and phrases from your top competitor’s listings and use them as a guide for creating yours.

Listify marks keywords as you include them in your listing to prevent duplicates. You can also compare your listing with your competitor’s, side by side.

AI Listify

AI Listify is a unique listing optimization tool powered by artificial intelligence and machine learning. This tool automatically generates fully optimized product listings from scratch. Once you enter your product niche, the algorithm analyzes the top ten organic rankings for that keyword. Then, the algorithm extracts high-converting keywords from their listings and uses them to create a new listing for you.

Profits

Profits is a business analytics tool for tracking the financial performance of your product listings. With this tool, you can view financial data on your overall business, such as gross revenue, units sold, costs, net profit, and profit margin. You can also dig deep into these metrics for individual products over a certain period.

The Profits tool also doubles as an inventory management tool, not unlike Jungle Scout’s Inventory Manager. You can gain insights into your inventory levels and how long they will last, helping you determine when to restock and in what quantities.

Related: Best Amazon analytics tools for beginners.

ZonPPC

ZonPPC is a PPC management solution that uses machine learning and artificial intelligence to create and optimize PPC campaigns. This tool helps you create fully automated or semi-automated PPC campaigns, you simply have to set your bids and budget. 

ZonPPC does all the work involved in managing your ad campaigns, from adjusting bids to promoting the best-performing keywords and marking non-performing keywords as negative.

Chrome Extension

The ZonBase extension offers a seamless experience for both product research and validation. With this powerful tool, you can effortlessly uncover lucrative product options or validate your existing ideas. The best part? It leverages data-driven insights to generate or validate product ideas in a matter of minutes, all with just a few clicks.

Sales Estimator

The Sales Estimator is a powerful tool that enables you to assess the profitability of your product options by analyzing previous sales data. By utilizing this tool, you gain access to crucial information that aids in selecting profitable products based on existing data and track records.

With the Sales Estimator, you can make informed decisions about which products to pursue, guided by historical sales data. This data-driven approach helps you evaluate the potential profitability of different product options, enabling you to choose wisely and optimize your chances of success.

Zon Grading

Zon Grading, one of the latest additions to the ZonBase collection, allows wholesalers to validate the profitability of their wholesale product options. With this tool, wholesalers can obtain estimated profit margins for each product, enabling them to make informed decisions about their wholesale inventory.

Using this tool, wholesalers can confidently assess the potential profitability of their product options. This tool takes into account various factors such as costs, fees, and market demand to provide accurate estimations of profit margins. Armed with this information, wholesalers can strategically choose which products to include in their inventory, maximizing their chances of success.

Zon Scanner

Zon Scanner is a mobile app for product research. This tool allows sellers to effortlessly scan the barcode of any product and gain access to crucial product and sales data, enabling them to make informed decisions before entering the market.

Designed with online and retail arbitrage sellers in mind, Zon Scanner proves invaluable in confirming the profit potential of products before committing to large inventory quantities for resale. By leveraging this app, sellers can accurately assess the viability of a product, ensuring optimal profitability and mitigating potential risks.

Seller Insights

This tool is a game-changer for arbitrage sellers and wholesalers. It offers an extensive list of private labelers and manufacturers for resellers to establish partnerships with. This valuable resource provides crucial seller data, simplifying the process of selecting and collaborating with established and profitable sellers who have a strong existing brand.

With the Seller Insights tool, resellers gain access to a wealth of information about potential partners, including their track record, profitability, and brand reputation. This empowers resellers to make informed decisions when choosing partners, ensuring they align with reputable and successful sellers.

Brand Analytics

Resellers flourish by capitalizing on products that already enjoy significant demand. That’s why stocking up on popular and sought-after brands is crucial. The Brand Analytics tool makes the search for profitable brands seamless, as it provides an in-depth overview of the top brands within any product category, simplifying the process of selecting brands to resell.

With the Brand Analytics tool, resellers gain access to comprehensive insights on brands that pique their interest. They can view vital data such as the in-stock rate, seller count, total sales, average selling price, and total reviews associated with each brand. Armed with this information, resellers can make well-informed decisions about which brands to focus on and leverage the existing demand for maximum profitability.

Supplier

The Supplier tool, true to its name, revolutionizes the process of product sourcing. This indispensable tool grants you access to an extensive database of suppliers, empowering you to discover reliable sources for your products.

With the Supplier tool, you gain more than just a list of suppliers. It offers a wealth of detailed information, including website addresses, email addresses, locations, and contact numbers. This comprehensive database equips you with the essential details needed to establish meaningful connections and foster successful partnerships with suppliers.

Alerts

As the name suggests, this tool alerts you about crucial changes to your product listings. You will get a notification if there are changes in your product price, Best Sellers Rank, or rating. The Alert tool also informs you when there is a hijacker on your listing, when a seller is removed, or when your product gets a new review, and when there’s a new Buy Box owner.

ZonRepricer

ZonRepricer is a repricing tool that allows sellers to make price adjustments automatically by setting pricing rules for the algorithm-based tool. The tool makes it easy for you to maximize price fluctuations and maintain competitive prices without spending hours trying to manually implement price changes.

Most of the above tools come with the software suite of Zonbase, which has either a monthly or yearly subscription, and you can try any of these out with a 7-day free trial.

Apart from the regular seller tools that allow sellers to find profitable products, generate relevant keywords, and create & optimize listings themselves, ZonBase also offers professional services for sellers who would rather outsource these tasks to experts.

ZonBase offers a Product validator service for sellers who need help with finding new product options or validating their product ideas. Sellers who would rather partner with experts for listing optimization can sign up for the listing optimizer service and work with a team of professionals who will create unique, well-optimized listings from scratch.

With the Photo Enhancer service, sellers can partner with professionals who will optimize their product images for conversions. If you need help with PPC launch and optimization, you can opt for the Page One and PPC Autopilot services and work with experts who will launch your campaigns and manage them on your behalf.

Which is better?

While it looks like Jungle Scout has more tools in its suite, Zonbase does have tools that combine the capability of tools in the JS suite. For instance, Jungle Scout has a separate tool for Inventory Management and Sales Analytics, while the Profits tool in Zonbase handles both of these. 

Zonbase does not have a Review Automation or Promotions tool. But it does have a PPC management tool — a feature Jungle Scout does not have. And in our opinion, that’s a more crucial feature for sellers because PPC campaigns are one of the major ways sellers drive traffic to their listings. The AI Listify tool will also cut the time sellers use to create fully optimized listings.

Jungle Scout vs Zonbase: Chrome Extension

In addition to a web app, both Jungle Scout and Zonbase have a Chrome Extension you can use for product research while browsing Amazon. Let’s take a look at how they work.

Jungle Scout Chrome Extension

The JS extension is useful for validating product niche ideas. Once you search for a product, the Jungle Scout extension reveals key insights about that niche, such as average monthly sales, average sales rank, average price, and average reviews. You can also view this information for individual products in that niche.

This extension also displays crucial information about a product when you’re on the product detail page. You can view historical data on the product’s monthly sales, daily sales, price, and rank. You can also view current data on the product’s fees, net profit, and listing quality score.

Zonbase Chrome Extension

If you have product ideas, you can use the ZB extension to validate them. Once you run the extension after searching for a product, you will be able to view essential information about the niche. This information includes the average monthly revenue, average monthly units sold, average unit price, and average reviews. You can also view the estimated search volume for that keyword and a Smart Score that evaluates the product’s potential based on demand and competition.

In addition, the ZB extension provides information on individual products, such as monthly sales, monthly revenue, gross profit, product weight, dimensions, and more.

You can also use the ZB extension to make financial projections. Once you enter your preferred return on investment, the extension recommends your product’s cost price, selling price, Amazon fees, and profit per unit. You can also forecast how much inventory you can afford to purchase based on your budget.

Which is better?

The Zonbase and Jungle Scout extensions provide similar data. But the financial projection feature is where the Zonbase Chrome extension takes the cake. It’s not enough to show sellers the price or fees of a product. How much profit will they earn? How many units should they stock up on? The ZB extension does a better job of providing these insights.

Jungle Scout vs Zonbase: Sales Estimator

Jungle Scout and Zonbase offer a Sales Estimator tool that gives you an estimate of a product’s average monthly sales.

Jungle Scout Sales Estimator

The JS Sales Estimator uses a product’s Best Seller Rank to estimate how many units it sells in a month. To use this tool, you have to enter the product’s rank and category. 

Here’s the data for a large fanny pack on Amazon.

Zonbase Sales Estimator

The Zonbase Sales Estimator provides monthly sales and monthly revenue estimates for any product. This data is fetched directly from Amazon.com so it takes about two minutes to populate.

Here’s the data for the same fanny pack above.

Which is better?

Jungle Scout pulls up the data within seconds, so it’s doubtful that the data is fetched from Amazon. Faster doesn’t always mean better. The Zonbase algorithm delivers results within two minutes after fetching the data directly from Amazon, so the estimates tend to be more accurate. The ZB sales estimator is also easier to use, as you only have to enter a product’s URL or ASIN. With JS, you have to scroll down the product detail page to copy the BSR and category.

Jungle Scout vs ZonBase: Based on Assortment of Tools

Jungle Scout only provides seller tools that allow sellers to execute their tasks themselves. They also don’t offer specific tools for resellers. ZonBase, on the other hand, offers personalized services that give sellers access to expert guidance and assistance. They also provide a comprehensive suite of tools for resellers.

Based on the assortment of tools, ZonBase is better than Jungle Scout.

Jungle Scout and Zonbase: Pricing and Plans

Price is a huge factor to consider when deciding what seller software to use for your Amazon business. Let’s take a look at the pricing structure for both tools.

Jungle Scout Pricing Plans

There are three pricing plans available on Jungle Scout, as follows:

Basic Plan

This plan costs $29 per month. Sellers on the Basic Plan only have full access to the Jungle Scout browser extension. Their access to other tools in the suite is limited. For example, they are only entitled to 3 searches per day on Product Database, Opportunity Finder, and Keyword Scout. This plan is ideal for new sellers focused on product research.

Suite Plan

This plan costs $49 per month and offers more robust features than the Basic Plan. Sellers on the Suite Plan have full access to all the tools in the Jungle Scout. The usage limits for some tools are also higher on this plan. This plan is ideal for sellers looking to grow their Amazon business.

Professional Plan

This plan costs $84 per month and is ideal for expert sellers who have a long-established presence on Amazon. In addition to getting access to all the tools, sellers on the Professional Plan can add up to 6 users. They can also access historical data for a longer timeframe. 

Zonbase Pricing Plans

Zonbase offers three pricing plans, and they are as follows:

Standard Plan

The Standard plan costs $30 per month. This plan gives you full access to all the tools in the Zonbase software suite except the Chrome Extension and ZonPPC. It’s ideal for new sellers looking for an affordable all-in-one software suite.

Legendary Plan

The Legendary plan costs $67 per month. This plan gives you complete access to all the tools in the Zonbase software suite—no exceptions. You also get a higher number of uses for each software tool. This plan is ideal for experienced Amazon sellers looking to dominate the marketplace.

Diamond Plan

Clearly, this is ZonBase’s most expensive plan, costing about $200/month. It offers a more extended usage limit compared to the legendary plan and comes with free access to a comprehensive Amazon FBA masterclass as well as a weekly Q&A session with top Amazon experts.

Pricing for the Personalized Services

The personalized services do not come as part of the regular plans. 

• Product validator costs $197/1 product, $397/5 products, and $397/3 products.
• Listing Optimizer costs $397/per ASIN, $647 for 1 ASIN and 5 enhanced product photos, and $497 for 2-5 ASINs and 5 enhanced product photos.
• Photo Enhancer costs $197/1 photo, $647/5 photos + 1 optimized ASIN, $397/5 photos.
• Page One costs $397/keyword launch, $497 for 30 days of fully managed PPC + keyword launch, and a customized plan that seems negotiable.
• PPC Autopilot has four plans that cost $497/month, $697/monthly, $897/monthly, and a customizable plan.

Which is better?

Of the two software tools, Zonbase offers more value for money. Jungle Scout does have more tools than Zonbase, but you have to pay for the more expensive plans to access many of them. On the other hand, the cheaper plan on Zonbase gives you access to the key tools you need to make data-driven decisions.

Jungle Scout vs Zonbase: Free Trial

Wondering if you can get a Jungle Scout free trial? Jungle Scout does not offer one. However, they have a 7-day money-back guarantee. This means you can ask for a refund within 7 days of signing up if you’re not satisfied with the software.

Zonbase, on the other hand, offers a 7-day free trial. To top it off, Zonbase also offers a 7-day money-back guarantee.

Which is better?

Jungle Scout does not offer a free trial. This means you have to pay for the software to try it out. What happens if this software does not suit your needs or is not as effective as you expected? You can apply for a refund but that process takes time. With Zonbase, you can try out the software for free, helping you decide if it’s worth investing in without taking a risk.

You can also see our Zonbase Full Review for more details on the software.

Is Viral Launch Also a Good Software Option?

Viral Launch is another effective software that offers an extensive suite of tools to help sellers get their businesses off the ground. The tool provides sellers with various tools to assist them in driving traffic to their listings and obtaining useful leads. It also provides effective product research and keyword research tools. Here’s a brief overview of what Viral Launch offers:

Viral Launch Features

Viral Launch Product Discovery

This tool offers a set of filters that allow sellers to find untapped markets and access accurate sales estimates quickly. Viral Launch’s product discovery tool comes with a lot of advanced integrations. There’s a Chrome extension, Sales estimator, and Product trends tool embedded in the tool. As a result, newbies may experience some difficulty in using the tool.

Competitor Intelligence

This is Viral Launch’s Reverse ASIN tool. Using this tool, sellers can run a reverse search on competitors’ ASINs and uncover hidden product and listing information. The tool shows important product details like price, reviews, keyword rank, and even sponsored ad rank.

Viral Launch Market Intelligence

The Viral Launch Market Intelligence tool is one of the most popular tools in Viral Launch’s suite. It is a product research tool that allows sellers to view market trends, get accurate sales data, and get a basic idea of a product’s profit potential. This will help sellers decide whether or not a product is worth sourcing. 

Keyword Manager

Keyword Manager is a keyword analytics tool that reveals important keyword data to help sellers make informed decisions. The tool provides advanced keyword insights and a keyword tracking feature. Using the keyword tracking feature, sellers can create a keyword ban where they can remove, edit, and track keywords. This will sellers to ensure they do not leave out important keywords when creating listings. 

Viral Launch Keyword Research

This is basically a keyword research tool that allows sellers to uncover new, relevant keywords and monitor their performance. Using this tool, sellers can select keywords that are likely to convert and improve their sales. 

Listing Analyzer and Listing Builder

These are Viral Launch’s listing optimization tools. Using the listing analyzer tool, sellers can discover new, helpful strategies to improve their listings. Listing builder, on the other hand, helps sellers create a list to manage their most popular and frequently used keywords. 

Viral Launch advises sellers to use the combination of the keyword manager, listing analyzer, and listing builder for sales optimization. 

Kinetic PPC

This is one of Viral Launch’s most recent features. It is a PPC management tool that allows sellers to analyze their listings and control their listings. With Kinetic PPC, sellers can personalize their campaigns, maximize profits, and build effective PPC strategies. 

Split Testing

Split testing is fast becoming one of the best ways for sellers to improve their listings and gain more conversions. Viral Launch offers a stand-alone split testing platform that allows sellers to test up to 7 variations of their listing elements. Using the insights from this platform, sellers can increase their listing’s profitability.

Launch GPT

This is Viral Launch’s version of ZonBase’s AI Listify tool. The tool allows sellers to create and optimize listings from scratch using artificial intelligence. But like the Split testing feature, this tool is priced differently.

Viral Launch Pricing and Free Trial

Like Jungle Scout and ZonBase, Viral Launch also offers three paid plans – the essentials plan, the pro plan, and the pro plus ads plan. The plans cost $69/month, $99/month, and $199/month respectively.

The essentials plan provides limited access to viral launch features, while the pro plus ads plan gives you full access to the complete tool suite. However, if the pro plus plan which is the most expensive one is out of your budget, you can go for Viral Launch’s most recommended plan; the pro plan at $99/month.

So, does Viral Launch offer a free trial? Yes, they do. Viral Launch offers a 14-day free trial that allows you to explore their toolset. 

Jungle Scout vs Zonbase vs Viral Launch: Which will you go for?

Of the three tools, only ZonBase and Viral Launch offer free trials. However, Jungle Scout and Viral Launch have very similar suites. But while Jungle Scout’s pricing is not on the high-end, you will have to spend at least $99/month to get enough value from Viral launch. To get the best out of your Jungle Scout subscription, you will also have to sign up for the professional plan at $84/month.

ZonBase, on the other hand, offers a comprehensive suite of about 20 tools and all the tools can be accessed on the legendary plan which costs only about $67/month. So, when it comes down to it, ZonBase definitely checks all the boxes. However, the choice is ultimately yours. You should consider your needs and goals as you weigh your options.

If you want to see how ZonBase tools work in real-time, you can start your free trial today.

Best of luck! 

In an online selling platform as big as Amazon, how do you expect to be found? Surely, you can’t just spend money on running AMZN Sponsored Ads to get traffic, right? 

This is where Amazon SEO comes into play.

Amazon SEO is the process of optimizing your product listings to rank high in AMZ’s organic search results. Some rules must be followed to run the “A10 algorithm” in your favor. Knowing and mastering these rules is the key to ranking high in the Amazon search engine results.

In this article, we’ll talk about Amazon SEO tips and how to “game the system” in your favor. We’ll also talk about the new “A10 Algorithm” previously known as the A9 algorithm and how mastering it can propel you to the top of the search results. 

Ready to know more about Amazon SEO and how you can use it to gain free traffic? Then let’s get started.

What Is Amazon SEO?

Before we even tackle Amazon SEO, let us first discuss what SEO is. 

Search Engine Optimization (SEO) is the task of optimizing your content to increase visibility on a platform. Following a set of rules and algorithms, you can optimize your content and make it appear first when people search for certain keyword terms.

The easiest way to understand SEO is this. If a customer types a keyword such as “dog training” on Google, you want to be on the first page of the results. Why? Because customers rarely read the results on the second page, you will not get any traffic. 

But how do you get on the first page? The answer is through SEO. You can add the keyword “dog training” in your title, create more articles surrounding the topic “dog training”, use anchor links towards your website that include the word “dog training”, and so on. By doing these processes, you are improving your credibility in Google’s eyes regarding the keyword “dog training”. Thus Google will rank you higher for this specific term.

Amazon SEO follows the same process. But instead of trying to rank for search engines like Google, sellers try to rank high on Amazon.

In a survey conducted by BloomReach, they found out that around 55% of customers spend time on Amazon compared to Google when they are looking to buy a product. This means that AMZN is not just an e-commerce website anymore. It has turned into a product search engine that customers use for product research too.

Knowing how to use Amazon SEO for your business will give you an advantage over your competitors. If you can rank high for a bunch of relevant keywords related to your niche, you won’t have to spend lots of money on Amazon PPC marketing.

A higher ranking also means more traffic to your listings. You’ll have more chances to get your products in front of millions of AMZN customers. We believe this is the most important reason why Amazon SEO matters.

Relationship Between Amazon Search Engine Ranking And Amazon Sales Rank

The Amazon Search Engine Ranking is directly proportional to a product’s Sales Rank. Since AMZN is an e-commerce website, it only makes sense that it will rank products that sell better than the competition. If a product sells better, then AMZN makes more money too.

The prominence of getting your product in front of customers is very important in a huge marketplace like AMZN. With millions of sellers competing in the same space, you have to get your product in front of people’s faces to entice them to buy. And this can only be done with the right knowledge of SEO.

By implementing correct amazon SEO strategies, from your product listings to your choice of relevant keywords, you can increase your visibility. With increased visibility comes more traffic, which would then convert to more sales. Thus, your Sales Rank has a direct relationship with your SEO efforts, too.

Mastering the right SEO strategies and learning more about the A10 Algorithm is crucial to your success. Let’s discuss it in the following section.

What is the Amazon A10 Algorithm?

Optimization for Amazon involves several different steps and procedures, which are all enclosed in one single algorithm.

This algorithm, also known as Amazon A10 (formerly known as A9 Algorithm), is the key to how Amazon decides who should rank first on the search result. 

A subsidiary of AMZN that is based in Palo Alto, California, Amazon A10 focuses only on one thing. And that is to develop a search engine technology that is smart enough to know which products to recommend to customers based on their keyword search queries.

To rank high in the Amazon search engine results, you need to meet the standards of the A10 algorithm. Since it is considered the “brain” behind the rankings of all the products in AMZN, knowing how to utilize it to your advantage will allow you to gain an edge over your competition.

The A10 algorithm focuses on one very important thing that other search engines don’t. And that is a variable known as “revenue per click”. 

Whenever someone types in a keyword, clicks on your product description, and makes a purchase, your revenue per click goes higher. Since AMZN is mainly an e-commerce website focused on making sales, the A10 algorithm gives it a great value. 

AMZN favors products that can generate more revenue for its platform. Thus, you need to know the best-selling categories on Amazon and how you can make money from them.

Since it is considered the “brain” behind the rankings of all the products in AMZN, knowing how to utilize it to your advantage will allow you to gain an edge over your competition. The AI techniques and supervised learning of the machines make it possible.

What Are The Two Important Ranking Factors On Amazon?

It can be pretty overwhelming and challenging for someone who has no technical expertise to engage in Amazon Search Engine Optimization. For this reason, some sellers often hire Amazon Consultants and third-party professionals to do optimization for them. However, that doesn’t always have to be the case.

Learning about the two important ranking factors that A10 prioritizes is more than enough to get you started. After all, the A10 algorithm is a cognitive tool that learns as you give it more information. 

Based on the A10 algorithm, the two most important ranking factors for Amazon SEO are:

• Sales Velocity
• Keyword Optimization

Sales Velocity

As we have discussed earlier, AMZN is primarily an e-commerce platform. Thus, its main priority is to make money from sales and increase its profits. Using this as a guideline, it is fairly easy to understand why Sales Velocity is one of the most important metrics in Amazon SEO.

The connection between Amazon SEO and sales velocity is pretty straightforward. The more revenue you make per click, the more A10 will prioritize your listings. 

It is a no-brainer that AMZN wants sellers who can make them more money. And as a reward for sales velocity, AMZN will push your listings higher in the rankings. It is the perfect case of “you scratch my back, and I will scratch yours”.

Here are some of the most effective ways to help you increase your sales velocity:

• Run promotions such as giveaways on your social media accounts
• Offer discounts to your email list
• Run profitable PPC campaigns to boost your traffic
• Engage customers to leave more positive seller feedback through incentives
• Improve conversion rates by doing an A/B test on your CTA (click to action)

If you want to create a buzz and get AMZN’s attention, there is no better way to do it than sales. AMZN prefers sellers who make them money and make their customers happy. Make them notice you by doing both.

Keyword Optimization

Keyword optimization is the second key to increasing your organic rank in AMZN. In any SEO process, keyword optimization is always an integral part that you have to master. 

The A10 Algorithm is a smart one. But it needs guidance from people too. You need to let it know what your content is all about through keyword optimization.

The keywords that you choose are the ones that will connect you and your customers to the information that they are looking for. For example, a customer who enters a keyword such as “dog training books” is not looking for Harry Potter, right?

One of the best ways to find keywords that you can use to optimize your content is the Zonbase Keywords Tool. All you need is to enter the seed keyword that you want to target. The Zonbase Keywords tool will automatically give you all the related keywords associated with your seed keyword.

It will also give you the estimated monthly search volume of each associated keyword and its Smart Score. The Smart Score indicates how good a keyword is. A higher score means high search volume with low competition. This means the KW search term is a good one to target.

As a seller, it is your job to let AMZN know what your product is all about. This can be done in several different ways. Let me share some of these below:

Include Main Keywords In Your Product Listing

Your product listing is where your customers land. It is where you convert sales and place all the information about your product in the product description. But more importantly, it is where the A10 Algorithm scans for information to figure out what your product is all about.

Inserting the main keywords in your title, bullet points, and description is a great way to optimize your listing. Just make sure you can still provide relevant and useful information to the customers while doing keyword research. Don’t spam the listing with keywords just for the sake of doing Amazon SEO.

Use Semantic Keywords

Semantic Keywords are phrases that are closely related to the main KW that you are targeting. By using semantic keywords, you are giving the A10 algorithm more ideas about what your product is all about. 

For example, if you are selling dog products and you are targeting the keyword  “dog teether”, some of the semantic keywords that you can use are “teething toy for dogs” or “bite toys for dogs”. 

Through the use of semantic keywords, establishing a connection and cementing your primary niche will be easier. 

How To Optimize Your Product Listings

Now that we know how important keyword optimization is, how do we use it on our product detail page? How can you add value to your product description while following Amazon SEO guidelines?

The practical application of what we learned in the previous section can be done through the following suggestions below:

Optimize Your Product Title

The product title is the first major text that your customers will see when they click on your listing. For SEO purposes, it is highly recommended that you place your main keywords on your title. 

You can also add the following elements to your title to further improve your optimization:

• Brand name
• Model type and number 
• Color, size, or quantity
• Weight
• Dimensions

Through title optimization, you can instantly catch the reader’s attention. Finding the information that they are looking for will be so much easier. This can result in a higher conversion rate and increased sales velocity.

Use High-Quality Images With Alt Titles

Something that many sellers often overlook when it comes to Amazon SEO is using high-quality images. 

Remember, one of the most important factors to rank high on AMZN is sales velocity. And what is one of the most effective ways to increase conversion rates? Having high-quality and informative images.

When uploading your images, make it a practice to rename them using the keyword you are targeting. This way, search engines other than AMZN can also pick up these keywords in your images. This will help you get indexed on websites such as Google Images.

Also. try to use a white background when taking your images. This will let your products blend better in the white background of Amazon. You might think this is a small thing, but removing distractions from your photos can help improve your conversion rates.

Use Bullet Points in the Product Description

Another way to improve your conversion rates is through the use of bullet points. Most customers don’t want to read a wall of text. If you can relay the information about your product using as few words as possible, this could increase your engagement. And it may even directly affect your conversion rates.

When writing bullet points, outline your product’s best attributes in one bullet point. Try to solve one problem at a time and focus on one benefit per point. This will make your content easier to digest. As long as you can close it out with an effective CTA, then your listing is good to go.

Just one thing to note – there is a 200-character limit per bullet point. So make it short and sweet, but still informative.

Listify – One of the Best Tools for Listing Optimization

When it comes to listing optimization, one of the best ways to stay on top is to emulate your competition. If something is working right for your competitors, you should also do it for your listings.

One of the best ways to reverse-engineer the listings of your competitors is through the Listify Tool by Zonbase. All you have to do is enter the URL or the ASIN of the product that you want to spy on. Listify will then return a complete list of the keywords that your competitors are using. It will also give you a complete evaluation of how you can emulate your competitor’s listing.

A nifty feature of the Listify tool is the side-by-side Listing creator. With this tool, you can write your listings while you compare them side-by-side against your competition. You can easily rewrite your optimized listing using the keywords that worked well for your competitor’s listings.

Conclusion

In conclusion, getting your products in front of millions of people can only be achieved through Amazon SEO. By understanding and mastering the A10 algorithm, you can raise your organic ranking in AMZN. 

Getting traffic without having to pay for expensive PPC campaigns is a dream for many AMZN sellers. Hopefully, the tips and strategies shared in this article can help you use the A10 algorithm to your advantage.

When it comes to listing optimization and keyword research for Amazon SEO, Zonbase is one of the best amazon seo tools around  With its ZonResearch and Listify tool, finding the best keywords and using them on your product listings can be done with just a few clicks of your button.

Want to see these powerful Zonbase tools in action? Subscribe for a free trial of Zonbase today and see how this product can help your business.

The Amazon message center, also known as the Amazon seller communication center, is one of the measures AMZN has put in place to help buyers and sellers communicate. Using the buyer-seller messaging service, sellers can communicate with buyers directly on the marketplace. This makes it easier for sellers to address customers’ complaints. 

The last thing you want is to have a buyer file an A-to-Z claim against you over something a return or refund would have fixed. However, if buyers cannot connect with you, there’s an increased chance of having to attend to multiple claims. And this may affect your account health, reviews, and even sales in the long run. Hence, you must learn how to use the buyer-seller messaging center to attend to complaints, answer questions, and discuss returns or refunds. 

In this post, we’ll show you how to access the Amazon message center and track your buyer-seller messages so you can build a network of satisfied customers. 

Let’s get right into it. 

What is the Amazon Message Center?

Amazon’s buyer-seller messaging center is an easily accessible feature that allows sellers to get feedback from buyers and provide customer support after a transaction. Contrary to many new sellers’ assumptions, this feature is easy to use. The messaging feature is also one of the unique features that make sellers decide to sell on AMZN instead of eBay.

Wondering how to check messages on Amazon? It’s nothing complex, you’ll just have to learn how to navigate the buyer-seller messaging center. Here’s how the buyer-seller messaging center works. 

Related: Selling on Amazon vs eBay

How Does the Buyer-Seller Messaging Service Work?

The messaging center allows you to communicate with buyers privately as long as you’re not sharing any sensitive information. Buyers are assigned anonymous email addresses that sellers can use to reach them. These emails remain constant for buyers, and you can always contact them using their email addresses. However, AMZN made it possible for buyers to opt-out of receiving messages from sellers. So, if a  the buyer has this option enabled, your messages will not be delivered. 

The buyer-seller messaging center is an easy way to track customer satisfaction. Using this feature, you can receive feedback and monitor complaints. You can also track or offer returns and get helpful input from your customers. Selling on Amazon is profitable, but if you don’t prioritize customer experience, your chances of making a profit will decline gradually. Keeping in touch with your customers after a purchase is a sure-fire way to satisfy your buyers, gain positive reviews, and make more sales. 

It’s not enough to know what you can do with AMZN’s messaging feature; you must also know how to use it.

Related: Is Amazon FBA still profitable?

How to Use the Buyer-Seller Messaging Feature

To use the messaging feature, you must enable it in your account settings. If you don’t enable the feature, buyers will be unable to send you messages. Enabling the messaging feature is quite easy, and you can get it done in four simple steps:

• Log in to your account and navigate to the settings menu, then click on “Notification Preferences”.
• Click on “Edit” in the messaging section.
• Tap the buyer messaging check box and enter the email address that you want buyers to contact you with. 
• Click “Save.”

Now that you know how the Amazon message center works and how you can enable the messaging feature, let’s show you how to check messages on Amazon. You must reply to messages quickly because sometimes you’ll have complaints in there. And if you do not respond to customer complaints in 48 hours, you may have an A-to-Z claim on your hands. 

To view your messages, you’ll have to go to the Amazon message center. So, how do you access the message center on Amazon?

How to Access the Amazon Message Center

You can access the Amazon message center by following these steps:

• Navigate to the “Your account” tab. On this page, you’ll see a list of options ranging from “Your orders,” “Gift cards,” and “Prime.”
• Click on “Your messages” and your messages will be displayed by default.
• Click “sent” on the left-hand side to view the messages you’ve sent.
• To filter out automated messages from AMZN, click on “Buyer/seller messages”.

How do you check your messages on Amazon? We’ll show you how to view your Amazon message inbox in the next section.

How to Check Messages on Amazon

For Sellers

If you have the buyer-seller messaging feature enabled, you can send and receive messages without having to leave your seller central dashboard. Here’s how to view your Amazon message center inbox:

• First, go to the “Your Account” page by clicking on your seller account name at the top of the dashboard.
• Next, click on “Your messages,” and a number of messages should come up. Usually, the messages will be a mix of automated messages from AMZN and messages from sellers. 
• Since buyers’ messages are your priority, click on ‘buyer/seller messages ‘ at the top of your screen. Or click on ‘Sent’ to review the messages you sent to buyers.

To send messages:

• Log in to your seller central account and navigate to the seller dashboard.

• Locate the Orders button at the top of the page, then select ‘Manage Orders’.
• You’ll see a list of your current orders. To message a buyer, go to the order that the buyer placed and click on it.
• When the order is open, go to the “Contact Buyer” area and click on the buyer’s name.
• Send the message to the buyer using your Seller Central account or via a third-party email provider using their registered email address.

If a buyer has opted out of receiving messages from sellers, you’ll get a notification that your message wasn’t delivered. 

For Shoppers

• Log in to your Amazon account.
• Go to “Account and Lists”, then click on the dropdown arrow and select “Your Account.”
• To access your inbox, click the envelope symbol next to “Your Messages”.
• You can view all your messages in your inbox folder. Previous messages from sellers on Amazon will also be visible if you’re an existing user who lost the location of the Message Center and you didn’t delete them.

Does Amazon Read Buyer-Seller Messages?

Buyers and sellers can communicate through the message center, however, the messages must follow specific guidelines. Amazon has access to these messages and they can read the messages between customers and sellers to make sure no regulations are being broken. By doing this, Amazon can monitor buyer-seller messages and use them to resolve any conflicts.

It is important for both buyers and sellers to adhere to Amazon’s messaging guidelines to avoid losing their Amazon account or being unable to send any messages in the future.

Buyer-Seller Messaging Guidelines

Your buyer-seller messages should only be product-related without any sensitive information. And like everything else on AMZN, there are certain guidelines you should keep in mind when sending messages. There are guidelines regarding what you can include in your messages. Plus, the guidelines differ for every message type, so checking first before sending messages is safe. 

Sellers are allowed to send two types of messages: proactive permitted messages and necessary permitted messages. Important messages for the order process to be completed or to sort out a customer complaint are necessary and permitted. For instance, you can send these messages to buyers who placed orders for unavailable products. You can also send these kinds of messages to offer returns. 

In contrast, proactive permitted messages are messages that you can send within 30 days after order completion. You can send a proactive permitted message when doing any of the following: 

• Confirming the specifications of a custom-made order
• Settling issues that occur during the order process
• Sending a customer an invoice
• Requesting additional information needed to complete an order
• Asking questions about customer returns
• Requesting honest reviews from buyers
• Planning bulk order deliveries

There are certain things you should not include when sending permitted messages. Some of these things include: 

• External links that are not secure but are necessary for order completion
• Attachments that aren’t order-related 
• Website links or logos that lead to your website. 
• Phone numbers and email addresses
• Tracking pixels
• Images that aren’t related to the customer’s order
• Information that should be kept private (in the form of text or images)

In addition, your messages should not contain spelling or grammatical errors, GIFs, and Unsecure images. You should also avoid using more than two line breaks in a row or having more than three different font sizes. Try to keep your messages professional and straight to the point as much as possible. 

These guidelines are a lot, and it’s very easy to lose track of them. To help you stay in line with the guidelines, as well as prevent customers from getting too many messages, AMZN suggests that you avoid sending messages that do any of the following: 

• Asking for customer reviews only if they had a good experience.
• Specifically, requesting positive product reviews or seller feedback
• Asking buyers to update or take down negative reviews.
• Sending promotional emails that contain coupons or discount codes
• Sending emails offering buyers’ help or simply saying “thank you.”
• Shipping confirmations

Knowing how to check messages on Amazon is great, but it’s also important that you stick to Amazon messaging guidelines. If you don’t follow these rules, you may lose access to the buyer-seller messaging feature. Plus, your seller account may be permanently suspended. 

The Amazon message center serves as a means of communication between buyers and sellers. But since AMZN is big on customer experience, they have put these guidelines in place to ensure that messages sent and received via the messaging center are professional. AMZN has the right to tweak or modify message subject lines and content if it does not align with the messaging guidelines. 

How to Get the Best Out of Buyer-Seller Messaging

The buyer-seller messages go beyond the regular messaging after a transaction. If you use this feature well, you could increase your chances of gaining more returning customers. So, you must learn how to take advantage of the feature to build a solid business relationship with buyers. These tips will help you get the most out of the messaging feature:

Handle Customer Complaints Well

To succeed on AMZN, you should never handle complaints with levity. No matter how minor the issue is, you should prioritize customer satisfaction and find a solution quickly. Handle complaints in a calm and composed manner, and proffer solutions that can make things better. It’s your job to reassure customers and make them trust you.

Use message filters

Your Amazon message center inbox will contain automated messages and not-so-important messages sometimes, so you have to prioritize. Use message filters to figure out the most important ones and then reply in that order. 

Be Proactive

It’s okay to put effort into building great customer relationships; being proactive is a great way to do that. Sending proactive messages gives the buyer an impression that their order and experience are important to you. This can be in the form of requesting honest reviews after an order has been completed.

Reply Messages Promptly

You’re not expected to sit behind your dashboard waiting to get messages. But you should take time out at intervals to check and reply to messages. If customer satisfaction is important to you, then one thing you shouldn’t do is keep buyers waiting too long for a response. For instance, if the item was damaged in transit, a buyer may send a message out of frustration. And if you keep them waiting for too long, they can go ahead to file a claim against you. So, to save yourself stress, try to reply to messages as quickly as possible.

Conclusion

If you’ve read to this point, then you already know how to check your Amazon message inbox and send messages to buyers too. Go ahead and use the Amazon message center feature to your advantage. Also, keep the tips and guidelines in mind when replying to messages. This way, you can increase your chances of building great customer relationships and succeeding on AMZN.  

Ready to take your Amazon business to the next level? Zonbase offers 13+ tools that can speed up and streamline your product research, keyword research, and listing optimization efforts. Sign up for a free trial today.

So, in order to make sure your business stays on top, it is important to study the market transition and alter your practices to match the recent Amazon trends. 

Below, we go over the top 8 Amazon trends that Amazon sellers should know to stay ahead of the game. Read on to find out! 

#1: Social Commerce 

The first and arguably the most prominent Amazon trend — Social Commerce, or social media selling —has been on the rise, with paid social advertisements spending soaring 25% in the last quarter of 2021 (Emplifi). It was just recently that Instagram joined Facebook in adding shopping options through its platform, making it easier than ever for buyers to give in to social commerce. 

With social networks becoming an integral aspect of our daily lives, it is evident that they will greatly affect consumers’ purchasing decisions. A Statista survey recorded that 75% of Gen Z respondents are receptive to social media ads—making it one of the most effective Amazon trends.

Engaging in social commerce has numerous benefits for brand owners. The benefits include but are not limited to improved customer engagement, consistent audience growth, higher search engine rankings, and improved customer insights. 

Networks such as Instagram, Facebook, and Twitter have a large user base, so it seems like a no-brainer that brands and business owners need to have a solid presence on those platforms to even stay relevant in 2024. 

Our Pro Tip: Utilize Micro-Influencer Partnerships 

The bigger the influencer doesn’t mean the higher the engagement. An article by Marketing Dive shows that Instagram influencers with 1,000 – 50,000 followers have significantly higher levels of engagement in comparison to larger creators. Along with that, according to the Association of National Advertisers, 92% of consumers trust micro-influencers endorsements more than traditional or celebrity advertisements. 

So, once you discover the digital area that your target audience spends the most time in, utilize influencer marketing by partnering with an influencer who has a responsive and active community that trusts them in that niche. 

#2: Personalization

Customers greatly appreciate it when businesses demonstrate that they know their clientele. Whether it’s through targeted emails, messages, or products, personalization is a must this year and has the potential to be more effective than any type of Amazon advertising.

With 80% of consumers more likely to purchase from a brand that offers personalized content and promotions (Business Wire), businesses must be on their A-game in obtaining and utilizing relevant customer data to jump on this Amazon trend. 

There are various ways companies can reach current and prospective clients, such as social media, email, and mail marketing. We go over basic personalized marketing below.

Emails 

With recent technology, it is easier than ever for businesses to personalize the emails they send to clients. Whether it’s through birthday, welcome, or cart abandonment emails, marketers can engage with buyers and build brand loyalty. 

Content

Content—whether on social media or the brand’s website—can be personalized according to a consumer’s age range, gender, industry, geographic location, and more. Marketers can also utilize customers’ interests and known preferences to dictate what content they receive. 

Product Recommendations

By recording customer purchases and history, businesses can give personalized and accurate product recommendations to boost their Amazon sales. For instance, by showing a customer a similar item to the one they recently purchased through ads or emails, they will be more likely to buy additional products.

Our Pro Tip: Exercise Lower-Funnel Marketing 

To increase conversions, it is best to target consumers with a lower-funnel marketing message using customer trends and lingo. You can also include discounts or coupons to increase the conversion rate. 

#3: AI/AR/VR Technology 

As the years go on, technology has advanced more and more. Based on how things are progressing, we believe the newest Amazon trend is going to be software regarding artificial intelligence (AI), augmented reality (AR), and virtual reality (VR). 

With AMZ already launching Prime Air’s new drone delivery service for faster, contactless delivery, it is evident that we’ll be seeing more of this advanced technology throughout the year. 

While your business may not have any cool robots or drones, there is a multitude of other AI-powered tools that you can take advantage of to keep up—such as automated chatbots, photo editors, and even graphic designers. 

Our Pro Tip: Offer Virtual Try-On Features

With 71% of consumers willing to shop more often from brands that use AR (ThreeKit), AR helps buyers try the item in a virtual environment before making the final purchasing decision. Traditional photos just are not able to convey the look and feel of a product like AR can. By increasing consumer confidence in their purchasing decisions, brands can see an increase in customer loyalty and satisfaction. 

#4: Diversity, Equity, and Inclusivity 

AMZN’s goal is to be the most customer-centric company on the planet. So, it is important for Amazon sellers to embody that mindset as well. 

As new generations enter the buying perspectives, so do their core values. For Millennials and Gen Zs, social issues are paramount when choosing brands to purchase from. According to Facebook for Business, 77% of Gen Z report they feel more positively towards brands that promote gender equality while 68% expect brands to contribute to society. 

Thus, if businesses wish to scale and build their companies, it is a priority for their branding and social networks to support issues close to their audiences’ hearts to partake in this Amazon trend. Specifically, issues related to diversity, equality, and inclusivity in racial minorities and LGBTQIA+ communities. 

Our Pro Tip: Prioritize Representation

Having your marketers use their creativity and content to enhance representation on all your brand’s social media outlets and websites will remain a priority for 2022 and beyond. Whether it’s through informational graphics, heartfelt messages, or promoting creators’ affiliates with affected communities, your customer base will greatly appreciate any support you give. 

#5: Sustainability

Social justice issues aren’t the only thing consumers care about. They also care about the planet. 

Ever since the pandemic, many households’ purchasing attitudes have shifted. Many buyers denounce fast fashion, thinking to themselves, “When do I need it?” rather than making purchases on their every whim and desire.

People also made supporting local, small businesses that suffered financially during COVID-19 a priority, with “Shop Local” trending all over social media. Along with that, consumers are looking to support companies that have sustainable options, cruelty-free products, and practice environmental sustainability. 

According to the Stanford Social Innovation Review, 87% of consumers are concerned about the environment. Along with that, the Harvard Business Review reported that 65% of customers wish to buy purpose-driven brands that support sustainability. With green commerce’s massive popularity, it is safe to say that brands practicing and advocating for sustainability will lead the industry in the coming years. 

AMZ has already jumped on this trend, intensifying its sustainability efforts with its 61 solar and wind energy global projects as well as implementing 50 solar systems in its warehouses. 

So, if a global empire such as AMZ can do it, your business should be able to as well.

Our Pro Tip: Be Clear about How Your Brand Practices Sustainability

Consumers aren’t dumb. They understand greenwashing and can see it from a mile away. 

Aren’t familiar with greenwashing? Greenwashing is when a company provides misleading information or makes false claims about its practices regarding sustainability. 

An example of this is using environmental imagery such as green packaging or pictures of leaves even if your products don’t do anything to support the planet. Another instance is using misleading labels, such as “100% organic” or “Certified” without providing any information to prove it. 

So, if your brand practices sustainability, be clear and direct about your sustainable practices and methods. If possible, answer the following questions: 

1. Are your materials sustainable? Why or why not?
2. Where are your products made?
3. What kind of packaging/shipping materials do you use? 
4. How do you handle your brand’s production waste?
5. Are there any initiatives in place to help the environment? 
6. Does your brand have any certificates to show or measure its sustainable practices? 
7. Are your employees paid well?
8. What will your brand do to improve its sustainability practices?

Many consumers check websites and social media channels for this information when choosing companies to buy from, so make sure to broadcast it there. 

#6: Voice Commerce 

If you don’t know what voice commerce is, it is basically shopping, using services, or making orders using a hands-free, voice-operated service. You may know this as Apple’s Siri, Amazon’s Alexa, or Samsung’s Bixby. And, with the implementation of home devices such as AMZ Echo or Google Nest, voice commerce is expected to grow in popularity this year like no other. 

Whether it’s asking Siri to call a friend or telling Alex to turn on the lights, voice commerce is the newest Amazon trend and probably will lead to voice searching being used to make purchases even more frequently in 2024. 

Our Pro Tip: Use of Chatbots

Make sure your business evolves to meet these Amazon trends by switching your customer service representatives with effective, automated chatbots. These bots can perform a variety of tasks—such as answering questions, collecting feedback from surveys, and suggesting products to customers— all while helping you cut costs or utilize your employees more efficiently. 

#7: Online Grocery

Another leading Amazon trend, online groceries sales are estimated to majorly increase this year. Some popular online grocery services you may know about are Amazon Fresh, Whole Foods Market, and Instacart. 

According to Insider Intelligence’s calculations, Amazon’s digital grocery sales in the U.S. are estimated to grow 12.9% this year, representing 23.8% of all digital grocery sales. It is also predicted that U.S. e-commerce grocery sales will nearly double over the next few years, growing from $122.39 billion in 2021 to $243.67 billion in 2025, with AMZN and Walmart leading the pack.

Our Pro Tip: Join the Pack

If you have ever thought about what trending products to sell on Amazon and are interested in selling groceries online, now is the time to do so! This Amazon trend may just be the start of your empire. 

#8: Product Availability 

Did you know that products that win the market share don’t necessarily have to be the most recognized or highest quality? They just have to be available. 

This year, product availability is going to be a raging Amazon trend. With around half of Amazon customers buying from a different brand if their usual choice was unavailable (Tinuiti). So, having your trending products in stock is essential to making sure you don’t lose any business to your competitors. 

Our Pro Tip: Forecast Your Sales

Success on Amazon does not begin and end with finding a profitable niche and selling trending products. Before selling trending products, sellers should estimate their profitability. By estimating Amazon product sales, sellers can figure out how much stock they should be holding for their items at any given moment. This is a hard nut to crack, especially when launching a new business, as you have no history to review. 

In order to accurately predict your sales, sellers should start by carrying out market research for their products. Also, review your competitor’s sales results. In addition to this, you should try as much as possible to only choose products that have a proven market demand.

If you want to conduct market research and view your competitors’ sales stats easily, you should use ZonBase‘s Chrome Extension feature. It is a product research tool that makes viewing relevant data about trending products as easy as clicking a button. You can also validate your product ideas and confirm their market demand with this tool. All you have to do is look the products up on Amazon’s search engine, and then you can view all the information at a glance. 

Another great ZonBase tool you can use to predict your sales is the Sales Estimator, which instantly calculates how many units a product is able to sell in a month based on the information above. 

How to Find New Amazon Trends

Amazon trends do not stay the same for too long and keeping up with them can be a herculean task. However, if you want to scale your business, you have to stay updated. Here are some ways to stay updated if you’re just getting your Amazon business off the ground and are unsure where to start:

Use Google Analytics

One of the best ways to monitor trends in the Amazon marketplace is using Google Analytics. You will also be able to monitor the activity of the visitors to your website. Make a point of using it immediately away if you haven’t already.

The customer data you compile could also be useful to you in the future. With Google Analytics, you may find out more about the age, gender, and general industry of your customers.

Moreover, you can use the Google trends feature for free. If you don’t have a website, you can still conduct market research using Google Trends. To use the feature, go to Google Trends and choose your region and sector from the drop-down box. Then, use a few terms to look for contemporary product ideas.

If you sell kid’s clothing, for example, you may try searching for terms like “children’s shoes” or “kid’s fashion.”

Review the Amazon Trends Report

Reviewing the Amazon trend report is always a good idea, even for shoppers who want to stay updated on the latest trends. Regardless of whether you sell anything there, it’s important to keep an eye on what’s going on the site. Although the Amazon trend report is always helpful, it is not particularly in-depth.

Search for Relevant Keywords in Your Niche

Keyword research is very crucial, especially for people who sell in highly competitive niches. One of the most effective strategies for outranking competitors is to search for relevant keywords in your niche and include them in your listings. By searching for high volume keywords in your niche, you can discover new product search trends and use the insight to optimize your listings.

Yes, trying to search relevant keywords can be time-consuming, but it is a rewarding task. You can save time on keyword research by investing in keyword research tools like ZonBase.

Conclusion

Considering the global changes that we have been experiencing in the last couple of years, buyers’ attitudes have undergone a significant change. While Amazon product trends come and go, it is apparent that these 8 will be staying—at least for a little bit. 

Is your ecommerce business prepared for this new customer-centric, pandemic-driven movement, or do you have some work to do? Don’t end your business growth strategy with product research. Yes, you should invest in a product research tool. But if you truly want to build a sustainable Amazon business, you cannot do it without trends. So, in addition to a product research tool, use the tips that we have provided above to find the latest trends and join the train.

If you answered yes, then check out ZonBase’s array of tools to streamline your AMZ business and maximize your sales.

We’ve all heard about the term “influencer.” In the last decade, the influencer movement has become so popular that it has massively affected how e-commerce and online marketing work. Do you know that the influencer marketing industry is valued at around $14 billion U.S. dollars? (Source: Statista)

For an industry that doesn’t even require you to sell the products first-hand, the big money that revolves around it is just too much for you to ignore. If you want to diversify your income streams, becoming an Amazon Influencer is one of the best ways to add to it without having to work another full-time job.

Large and small businesses would be wise to leverage the power of social media and digital marketing. And with the change in the shopping trends of consumers since the start of the pandemic, it only makes sense that you explore the Amazon Influencer program if you want to jump on this new opportunity. 

But first, we should understand the Amazon Influencer program and how it can impact e-commerce businesses. In this article, we will tackle what this program is all about, the requirements to join, and how you can make money from it. Sounds good? Then let’s jump the gun and start reading.

What is the Amazon Influencer Program?

Before we even delve deep into how we can earn money promoting products, we should first learn what it means to be an influencer. In the simplest definition of the word, an influencer is someone who has a strong social media presence and uses their platform (online or offline) to influence other people’s decisions. That decision could be about purchasing a product, supporting a movie, voting for a politician, etc. 

In the new age where almost everyone is on social media and more people are setting up online businesses, influencer marketing is fast becoming a thing. More entrepreneurs are using Amazon influencer marketing to grow their businesses by working with Amazon influencers who have large followings and can run influencer campaigns to reach and influence people.

They have a huge impact on how brands approach their marketing. And they are also paid huge amounts of money to make a single post on their social media platforms. 

In 2020, BBC reported that Kylie Jenner, one of the most popular Instagram influencers today, earns around $1.2 million every time she promotes a product on her Instagram account. (Source: BBC UK) That is a lot of money paid to someone who doesn’t even have to sell a single product, right?

An Amazon influencer is someone who uses social media posts to help sellers make more sales on the platform. It is an extension of Amazon’s affiliate program, and it is also meant to help boost e commerce sales through direct product marketing.

However, unlike amazon affiliates or Amazon associates who use banners, images, and text links to promote products, an Amazon influencer directs shoppers to their own custom storefronts. Inside these storefronts, customers can now buy the products that Amazon influencers have promoted on their social media platforms. 

How Do You Earn In The Amazon Influencer Program? 

So, how does the Amazon influencer program work? There are many ways to monetize your content; Instagram posts, YouTube videos, and Facebook posts, and earn through the Amazon Influencer program. The process is also simple, and it doesn’t require technical knowledge to build a website. All you have to do is share affiliate links, or your Amazon influencer storefront URL, to get shoppers to buy the recommended products.

Your own custom Amazon storefront serves as the initial landing page your direct followers will see if they click on your link. You can put products that you recommend on your personalized storefront. When a follower clicks your links and decides to buy a product on your Amazon storefront, you earn a small commission for every product sold.

To make it easy to understand how to scale your Amazon Influencer business, they also provide access to important metrics. You can view the number of visits, pages viewed, traffic sources, clicks, and sales. This will help you strategize better and focus on your best-performing audience to get the most out of your social media content.

Pre-designed templates make it easy to create your own personalized online store. You can use these templates and design them via a drag-and-drop manner. You don’t need programming or website-building experience to create a beautiful, functioning Amazon storefront. This makes it so much better for those who aren’t tech-savvy but are still interested in making money through the Amazon Influencer program.

What Are The Requirements To Become An Amazon Influencer?

Just like any other program, you need to fulfill a set of requirements before you can be accepted into the Amazon influencer program. And while AMZ doesn’t have a stringent list of requirements, they are quite particular regarding accepting Amazon influencer applications.

As a customer-centric website, AMZ always puts the best interests of its customers first. This means they want to protect customers from unscrupulous brands who want to take advantage of their customers through false Amazon influencer marketing. 

Listed below are some of the Amazon Influencer Program requirements that you need to fulfill before you can get accepted:

• An active profile on one or more social media accounts. This includes Facebook, Instagram, Twitter, Tiktok, or even a YouTube channel.
• You live or have a business in one of the following countries: the United States, Canada, United Kingdom, France, Spain, Germany, Italy, or India.
• You have an active, engaged, and substantial following. While AMZN doesn’t have a specific amount of minimum follower count, having a following of around 20,000 will put you in a safe spot. However, there are also some cases where AMZN considers accepting people with a small following (also known as micro-influencers). As long as you can prove that your followers are engaged and valuable customers, you can be accepted.
• You must have a registered Amazon account to be accepted into the Amazon influencer program.

There are usually no specific restrictions regarding the niches, genres, or categories you can promote in the Amazon influencer program. However, it would help if you decided what works best for you and your audience. If you are an influencer in the beauty and hair care niche, there is little incentive for you to promote tech gadgets and computers, right? Be wise in promoting to your audience so you won’t drain their engagement and lose their trust.

If you previously applied for the Amazon influencer program and got rejected, then do not fret. AMZ allows for reapplication, especially for those still growing their brand and following. If you were rejected before because you don’t have enough followers yet, try to apply again after 6 months once you start growing the number of your followers.

Why Should I Become An Amazon Influencer?

Becoming an influencer opens up many opportunities for you to make money and add to your income streams. Those with a social media following, creative writing talent, and social media skills capable of making people engage will benefit a lot from this program. If you are someone who has already built a strong base of fans and followers on Facebook, Tiktok, Instagram, or Twitter, this is a great way to make passive income.

Not only are you giving value to your community, but you are offering them great product recommendations that can help them as well.

Many third-party sellers and big brands on AMZ already hire Amazon influencers to promote products for a fee on their social media pages. Not only that, but a majority of business owners on AMZ also plan to expand their marketing by adding influencers into the mix.

As it is right now, the Amazon Influencer market is bullish and trending up for years to come. Many are searching for ways how to find Amazon influencers, which is why jumping on this opportunity is such an attractive prospect.

Here are more reasons why you should consider becoming an influencer on the AMZ platform today:

• You can earn commissions even if your followers don’t buy the products that you recommend. Yes, that’s right. As long as your followers click on your affiliate links, your affiliate cookie will be stored in AMZ for as long as 24 hours. That means that anytime your customers click on your affiliate links, any sale that happens within the next 24 hours on your customers’ account will be credited to you
• You don’t have to invest a lot of money to start: Unlike sellers who need to have an initial inventory and capital to start a business, Amazon influencers don’t really need a large amount of money to start. This means that you don’t have to take any risks at all. All you have to do is have a strong presence and following on social media. The rest will fall in place.
• You can increase your customer loyalty: By recommending products that your customers love, you can also increase their engagement and loyalty. People like to share their positive experiences, especially with Amazon influencers, they look up to. This means that you’ll have more positive reviews from your customers if you choose to promote a credible product.
• You can get sample goods and products before everyone else: One of the perks of being an influencer is getting the chance to test and see a product before everyone else gets their hands on it. Brands often send Amazon influencers early production samples to review to gauge public demand. If you are an influencer with a fairly large following, you’ll most likely get offered a chance to review an early release of a product.
• You’ll get a chance to earn passive money without risks. One of the best ways to make money is to earn it passively. Even while you are sleeping, you still have a chance to get a few dollars in your bank account. The top Amazon influencers enjoy the opportunity to add to their income without taking risks. All you need to do is promote your Amazon store and offer value to your target audience.

Setting Up Your Amazon Influencer Account

Once you have decided to become an Amazon influencer, setting up your account takes priority. To start, follow the instructions listed below:

1. First of all, you need to create an AMZ account. This is one of the basic requirements that you need to do before you can get accepted. Sign up for an account here.
2. Go to the Amazon Influencer page and apply to become one.
3. Once you have signed up and logged in, you will be asked for some basic details such as your social media accounts, a photograph, a short bio describing your platform and your niche, etc.
4. You have to wait around 2-3 days. Once accepted, you will get an email informing you that you got accepted into the program.
5. When you get accepted, you can now start building your own Amazon storefront. The storefront is where you will direct your customers and recommend your chosen products.
6. Create content in your social media accounts and include your influencer storefront link. This way, your followers can check your recommendations and you’ll get paid a commission every time a sale was made from your efforts.
7. You can access information about your income, traffic, and other metrics inside your account. Make sure to set up all your tax and payment information to get paid.

Conclusion

Getting paid while promoting a product that helps other people is a great feeling. Not only are you making money in the process, but you are also helping people solve their problems. You can do both things by becoming an Amazon Influencer. Although you may not become a successful influencer overnight, you can certainly help your followers make great purchases and even enjoy certain deals, while also earning passively in the process. Isn’t that great? 

Just take Apple products, like iPhone, for example. 

Months before a new iPhone is released, people talk about it on social media even before an initial prototype is shown. Because of the massive demand for the iPhone, people are willing to pay premium prices.

High-demand products have massive hype around them. And when it comes to selling on Amazon, in-demand products can generate lots of sales for your ecommerce store. 

If you are running out of ideas on what the best products to sell online (on Amazon to be precise) are, then this article is for you. In this article, we’ll talk about how to find high-demand products on Amazon. We’ll also share five practical tips that can help you pinpoint the characteristics of a high-demand product.

Ready to start? Then let’s jump right in.

What Are High-Demand Products?

There are many different definitions of what a high-demand product is. It could be based on the number of sales, or it could also be the number of searches that a product generates. 

While the number of sales generally translates into demand, the actual number of sales your product needs to generate before it can be considered “high in demand” could vary. 

For example, a large retailer might consider 10,000 units sold as a measuring stick before considering a product high in demand. A smaller retailer could settle for just around 2000 units sold every month.

When it comes to AMZN, the average retailer might consider a product “high in demand” if it can sell around 300 to 500 units per month. With this amount of sales generated, an average seller can build a profitable business in AMZN.  

Why Is Demand An Important Factor In Product Research?

In product research, there are many metrics that you have to consider. Acquisition costs, search volume, delivery charge, product source, size, and material are all critical for choosing the best Amazon FBA products.

Demand is an essential factor because it directly affects sales and profits. Even if you invest thousands of dollars in the latest, most innovative product, it doesn’t matter if the people are not interested in purchasing it. 

When people want something badly enough, nothing can stop them from wanting to get it. Demand drives the prices of products up, which means higher profit margins for sellers. 

Demand is the single, most important factor driving purchases. Without great demand, generating sales and your profit margins would be difficult to achieve. For this simple reason, determining demand should be one of the critical components of your product research.

What Factors Can Influence Demand?

Demand for a product can be affected by several external factors. Let’s talk about them in the next section:

Season

When it comes to online shopping, buyers are likely to buy based on need. Hence, demand for certain products is usually higher in some periods. In other words, the seasonality of a product dramatically affects the demand for it. If a product is selling well for a few months and suddenly stops making sales, the product is seasonal.

Examples of seasonal products are Halloween costumes, Christmas trees, Valentine’s day gifts,  corporate gifts, etc. The demand for these products shoots through the roof during its season. However, it would be hard to sell these products when they are out of season.

For this reason, seasonal products could be a hit-or-miss proposition. So, it’s not wise to put all your eggs in one basket and sell only seasonal products in your ecommerce store. Otherwise, you won’t be making any money during the “dead months” when your product is out of season.

Price

Of course, price influences demand significantly. The cheaper the product is, the more likely people will prefer it over other products.

With prices of commodities increasing in the past few years, a cheaper product seems to be the more intelligent choice for most. Yes, some people might prefer a product’s “premium” feel compared to more affordable alternatives. 

However, on average, most people will prefer to purchase a cheaper product with almost the same quality as the more expensive brand. So, if you decide to sell online, you cannot focus solely on choosing in-demand products, you must also fix competitive prices.

Recency

It’s a no-brainer that people will almost always prefer the newest product version. Whether software or a smartphone, the latest product will have a higher demand.

Just take the Apple iPhone, for example. 

No matter how many times they release a new iPhone model, it almost seems like an automatic “demand magnet.” 

Every year, a new iPhone model is released. And guess what? People still watch the iPhone launch and line up to get the latest model on release day. That is the kind of demand that a product can create.

Hype

Hype is a modern term used to describe the “buzz” around a product. This term is especially prevalent in the fashion industry, where trends come and go in a flash.

The demand for a product can suddenly shoot up simply due to its hype. For example, rapper Kanye West released a pair of limited-edition shoes years ago called the “Air Yeezy,” Its hype was so immense. 

The hype behind it was so huge that the product sold out within seconds of being released online. Because of this, the demand for the product shot above the roof. 

From an initial retail price of around $190, these Yeezy shoes were resold for a minimum of $4000. This is proof that when a product creates enough hype, the demand for it can push its price above the ceiling.

Image via David Lezcano, Unsplash

How To Find Products With High Demand On Amazon?

Finding high-demand products starts within the Amazon platform. There are ways to help you find these products, and some of them are listed below:

Check Out The Amazon Best Sellers List

To help beginners find the products in great demand, AMZN has its own Best Sellers list. The AMZN Best Sellers List contains all the top 100 products in different niches and categories. They are sorted and arranged according to the number of units they have sold within the past hour.

What I love about this the AMZ Best Sellers List is the easy-to-view categories. If I am looking for a specific niche or product, I can browse on the left side of the page. There, I can find all the different categories arranged alphabetically.

And the best thing about this? It’s free! And highly accurate too! AMZN pulls the information they provide on their Best Sellers List directly from their sales data. AMZN doesn’t share this information with anyone, so you can only find it by browsing this page.

What I want to say is pretty simple. AMZN is already telling you which products have had massive demand in the last few hours. What you do with this information is entirely up to you. However, ignoring this information is unwise, especially if you are a new seller.

Check Our The BSR (Amazon Bestsellers Rank)

While the Best Sellers List is a great source of information, the data it provides is quite limited. The Best Sellers List only provides you with the top 100 products in the last hour. If you are looking for a more robust list of products that are selling well for longer periods, your only option is the AMZN Bestsellers Rank.

Every product sold on AMZN has its own BSR. This can be found on the Product Detail page which is located at the bottom of the product page.

The BSR represents where exactly a product sits within the relevant category or sub-category in terms of overall sales. Since AMZN doesn’t exactly reveal the number of units sold, the BSR can help you estimate the demand that a product has in its niche or category.

Of course, not all BSRs are created the same. Some categories are more competitive than others, while some are less so. 

Products that sit within the top 1000 of a very competitive niche like “Home Improvement” have massive demand and can generate lots of sales daily. However, an obscure niche with less competition doesn’t always translate to the same number of sales, even with the same BSR Ranking.

Use Google Trends

The Google trends tool is one of the most underestimated product research tools you’ll ever come across. Using this tool, you can find trending products online and stock up on the trending products before everyone else. Here’s how to use the google trends tool to find in-demand products to sell online.

1. Open Google Trends
2. Enter a product or niche that you’re interested in
3. Look at the graph to see the search trends throughout the year
4. Click on “Related queries” for more ideas
5. Make a list based on your findings

Follow Social Media Trends

Social media will definitely come in handy when you decide to start your own online store. Apart from the fact that you can drive traffic from your social media platforms to your Amazon listings, you can also get trending product ideas on social media. For instance, by running polls on your social media pages, you can discover which products your audience and potential customers are interested in.

Use Product Research Tools

Product research tools are an easy way to find high-demand products and save time while doing that. If you invest in a reliable software tool, you can access accurate data to help you make incredible product choices.

ZonBase provides a wide range of 13+ tools for listing improvement, keyword research, and product research. The software provides a Chrome extension, a tool for estimating sales, and two tools for researching products. For sellers who are unsure of their decisions and would like to have their product possibilities assessed by a team of specialists, it also provides a done-for-you product validator service.

Here’s how to locate your next best-selling product using ZonResearch, one of ZonBase’s research tools.

• Open the ZonResearch tool from your ZonBase dashboard

• Pick your marketplace and your preferred categories, then set the filters based on your product preferences – size, number of reviews, and revenue.

• Click the “Search” button 

ZonResearch dives deep into Amazon’s vast product catalog to pull up a comprehensive list of lucrative product concepts. For access to reliable supplier possibilities to source your items, you can also select the “Find a possible supplier” button.

ZonBase also offers a Chrome extension tool to help validate your product options and provide more hidden product information.

All ZonBase tools are available for FREE for 7 days when you sign up for a free trial of the software.

Top 5 Best-Selling Categories On AMZN

Not all categories on AMZN are built the same. Some categories just attract more demand and attention from customers.

Here are some of the top-selling or in-demand categories (not in particular order) for your reference:

Home and Kitchen

One of the most popular categories on AMZN is the Home and Kitchen category. Due to the pandemic’s recent lockdown, many people decided to stay at home and cook for themselves. This resulted in the sudden “boom” and demand for Home and Kitchen products in the last few years.

Another reason why this category has massive demand is because of FBA sellers. Many products in this category come from Alibaba and Aliexpress, two well-known sources for cheap dropshipped products. If you are looking for a niche where you can sell dropshipping products from China, the Home and Kitchen category has plenty of them lying around.

Beauty and Personal Care

This category doesn’t need any more introduction. And rightly so. Everyone wants to look good, and many people are willing to spend money to achieve their goals. From beauty cream to men’s hair care, this category is filled with plenty of products that are in demand.

Women spend a lot of money to be beautiful, but did you know that men are big spenders too? The market value of men’s personal care products in 2021 has reached over 157.5 billion US dollars. This means that men are also willing to splurge out when it comes to their personal care routine. (Source: Statista)

Home Improvement

The DIY (do-it-yourself) revolution has gained traction over the past few years. And with the lockdowns caused by the recent pandemic, people were obligated to do their own home improvement projects. 

Some of the best-sellers in this category include decking beams, garage door panels, electric drills, etc.

Sports and Outdoors

Glamping (short for glamorous camping), as well as other outdoor activities like hiking, camping, and trekking, have created a huge demand for the Sports and Outdoors category. Young people love going out to explore the world these days. Having the best gear like hiking shoes, camping tents, outdoor cooking sets, etc, is important for the safety of people.

Cameras

The Camera category has always been in high demand. People want to take good photos when they travel. New gadgets like drones and action cameras drive the demand for this category to the roof.

The thing about the Camera category is that there are so many add-ons and additional gadgets that people buy for their cameras. Aside from the lens, people also buy chargers, batteries, tripods, rain covers, and power banks. Because of this, the demand stays high for products under this category.

Related: Top-selling items on Amazon

Conclusion

Finding high-demand products on Amazon isn’t easy, but it is also not that difficult if you know where to look. Many factors can influence the demand for a product. You should consider these factors when choosing products to sell online. 

Hopefully, the tips that I have shared in this article were able to give you an idea and point you in the right direction. Remember — demand drives prices up. The higher the demand for your products, the more money you can make off of the AMZN platform.

When it comes to finding the best products to sell online (on Amazon), Zonbase is the all-in-one tool that you need. With its product research and keyword research tools, finding your winning product on Amazon is just a click away. 

Want to see Zonbase in action? Sign up for a free trial of Zonbase today and see what Zonbase can do for your business.