In an online selling platform as big as Amazon, how do you expect to be found? Surely, you can’t just spend money on running AMZN Sponsored Ads to get traffic, right? 

This is where Amazon SEO comes into play.

Amazon SEO is the process of optimizing your product listings to rank high in AMZ’s organic search results. Some rules must be followed to run the “A10 algorithm” in your favor. Knowing and mastering these rules is the key to ranking high in the Amazon search engine results.

In this article, we’ll talk about Amazon SEO tips and how to “game the system” in your favor. We’ll also talk about the new “A10 Algorithm” previously known as the A9 algorithm and how mastering it can propel you to the top of the search results. 

Ready to know more about Amazon SEO and how you can use it to gain free traffic? Then let’s get started.

What Is Amazon SEO?

Before we even tackle Amazon SEO, let us first discuss what SEO is. 

Search Engine Optimization (SEO) is the task of optimizing your content to increase visibility on a platform. Following a set of rules and algorithms, you can optimize your content and make it appear first when people search for certain keyword terms.

The easiest way to understand SEO is this. If a customer types a keyword such as “dog training” on Google, you want to be on the first page of the results. Why? Because customers rarely read the results on the second page, you will not get any traffic. 

But how do you get on the first page? The answer is through SEO. You can add the keyword “dog training” in your title, create more articles surrounding the topic “dog training”, use anchor links towards your website that include the word “dog training”, and so on. By doing these processes, you are improving your credibility in Google’s eyes regarding the keyword “dog training”. Thus Google will rank you higher for this specific term.

Amazon SEO follows the same process. But instead of trying to rank for search engines like Google, sellers try to rank high on Amazon.

In a survey conducted by BloomReach, they found out that around 55% of customers spend time on Amazon compared to Google when they are looking to buy a product. This means that AMZN is not just an e-commerce website anymore. It has turned into a product search engine that customers use for product research too.

Knowing how to use Amazon SEO for your business will give you an advantage over your competitors. If you can rank high for a bunch of relevant keywords related to your niche, you won’t have to spend lots of money on Amazon PPC marketing.

A higher ranking also means more traffic to your listings. You’ll have more chances to get your products in front of millions of AMZN customers. We believe this is the most important reason why Amazon SEO matters.

Relationship Between Amazon Search Engine Ranking And Amazon Sales Rank

The Amazon Search Engine Ranking is directly proportional to a product’s Sales Rank. Since AMZN is an e-commerce website, it only makes sense that it will rank products that sell better than the competition. If a product sells better, then AMZN makes more money too.

The prominence of getting your product in front of customers is very important in a huge marketplace like AMZN. With millions of sellers competing in the same space, you have to get your product in front of people’s faces to entice them to buy. And this can only be done with the right knowledge of SEO.

By implementing correct amazon SEO strategies, from your product listings to your choice of relevant keywords, you can increase your visibility. With increased visibility comes more traffic, which would then convert to more sales. Thus, your Sales Rank has a direct relationship with your SEO efforts, too.

Mastering the right SEO strategies and learning more about the A10 Algorithm is crucial to your success. Let’s discuss it in the following section.

What is the Amazon A10 Algorithm?

Optimization for Amazon involves several different steps and procedures, which are all enclosed in one single algorithm.

This algorithm, also known as Amazon A10 (formerly known as A9 Algorithm), is the key to how Amazon decides who should rank first on the search result. 

A subsidiary of AMZN that is based in Palo Alto, California, Amazon A10 focuses only on one thing. And that is to develop a search engine technology that is smart enough to know which products to recommend to customers based on their keyword search queries.

To rank high in the Amazon search engine results, you need to meet the standards of the A10 algorithm. Since it is considered the “brain” behind the rankings of all the products in AMZN, knowing how to utilize it to your advantage will allow you to gain an edge over your competition.

The A10 algorithm focuses on one very important thing that other search engines don’t. And that is a variable known as “revenue per click”. 

Whenever someone types in a keyword, clicks on your product description, and makes a purchase, your revenue per click goes higher. Since AMZN is mainly an e-commerce website focused on making sales, the A10 algorithm gives it a great value. 

AMZN favors products that can generate more revenue for its platform. Thus, you need to know the best-selling categories on Amazon and how you can make money from them.

Since it is considered the “brain” behind the rankings of all the products in AMZN, knowing how to utilize it to your advantage will allow you to gain an edge over your competition. The AI techniques and supervised learning of the machines make it possible.

What Are The Two Important Ranking Factors On Amazon?

It can be pretty overwhelming and challenging for someone who has no technical expertise to engage in Amazon Search Engine Optimization. For this reason, some sellers often hire Amazon Consultants and third-party professionals to do optimization for them. However, that doesn’t always have to be the case.

Learning about the two important ranking factors that A10 prioritizes is more than enough to get you started. After all, the A10 algorithm is a cognitive tool that learns as you give it more information. 

Based on the A10 algorithm, the two most important ranking factors for Amazon SEO are:

• Sales Velocity
• Keyword Optimization

Sales Velocity

As we have discussed earlier, AMZN is primarily an e-commerce platform. Thus, its main priority is to make money from sales and increase its profits. Using this as a guideline, it is fairly easy to understand why Sales Velocity is one of the most important metrics in Amazon SEO.

The connection between Amazon SEO and sales velocity is pretty straightforward. The more revenue you make per click, the more A10 will prioritize your listings. 

It is a no-brainer that AMZN wants sellers who can make them more money. And as a reward for sales velocity, AMZN will push your listings higher in the rankings. It is the perfect case of “you scratch my back, and I will scratch yours”.

Here are some of the most effective ways to help you increase your sales velocity:

• Run promotions such as giveaways on your social media accounts
• Offer discounts to your email list
• Run profitable PPC campaigns to boost your traffic
• Engage customers to leave more positive seller feedback through incentives
• Improve conversion rates by doing an A/B test on your CTA (click to action)

If you want to create a buzz and get AMZN’s attention, there is no better way to do it than sales. AMZN prefers sellers who make them money and make their customers happy. Make them notice you by doing both.

Keyword Optimization

Keyword optimization is the second key to increasing your organic rank in AMZN. In any SEO process, keyword optimization is always an integral part that you have to master. 

The A10 Algorithm is a smart one. But it needs guidance from people too. You need to let it know what your content is all about through keyword optimization.

The keywords that you choose are the ones that will connect you and your customers to the information that they are looking for. For example, a customer who enters a keyword such as “dog training books” is not looking for Harry Potter, right?

One of the best ways to find keywords that you can use to optimize your content is the Zonbase Keywords Tool. All you need is to enter the seed keyword that you want to target. The Zonbase Keywords tool will automatically give you all the related keywords associated with your seed keyword.

It will also give you the estimated monthly search volume of each associated keyword and its Smart Score. The Smart Score indicates how good a keyword is. A higher score means high search volume with low competition. This means the KW search term is a good one to target.

As a seller, it is your job to let AMZN know what your product is all about. This can be done in several different ways. Let me share some of these below:

Include Main Keywords In Your Product Listing

Your product listing is where your customers land. It is where you convert sales and place all the information about your product in the product description. But more importantly, it is where the A10 Algorithm scans for information to figure out what your product is all about.

Inserting the main keywords in your title, bullet points, and description is a great way to optimize your listing. Just make sure you can still provide relevant and useful information to the customers while doing keyword research. Don’t spam the listing with keywords just for the sake of doing Amazon SEO.

Use Semantic Keywords

Semantic Keywords are phrases that are closely related to the main KW that you are targeting. By using semantic keywords, you are giving the A10 algorithm more ideas about what your product is all about. 

For example, if you are selling dog products and you are targeting the keyword  “dog teether”, some of the semantic keywords that you can use are “teething toy for dogs” or “bite toys for dogs”. 

Through the use of semantic keywords, establishing a connection and cementing your primary niche will be easier. 

How To Optimize Your Product Listings

Now that we know how important keyword optimization is, how do we use it on our product detail page? How can you add value to your product description while following Amazon SEO guidelines?

The practical application of what we learned in the previous section can be done through the following suggestions below:

Optimize Your Product Title

The product title is the first major text that your customers will see when they click on your listing. For SEO purposes, it is highly recommended that you place your main keywords on your title. 

You can also add the following elements to your title to further improve your optimization:

• Brand name
• Model type and number 
• Color, size, or quantity
• Weight
• Dimensions

Through title optimization, you can instantly catch the reader’s attention. Finding the information that they are looking for will be so much easier. This can result in a higher conversion rate and increased sales velocity.

Use High-Quality Images With Alt Titles

Something that many sellers often overlook when it comes to Amazon SEO is using high-quality images. 

Remember, one of the most important factors to rank high on AMZN is sales velocity. And what is one of the most effective ways to increase conversion rates? Having high-quality and informative images.

When uploading your images, make it a practice to rename them using the keyword you are targeting. This way, search engines other than AMZN can also pick up these keywords in your images. This will help you get indexed on websites such as Google Images.

Also. try to use a white background when taking your images. This will let your products blend better in the white background of Amazon. You might think this is a small thing, but removing distractions from your photos can help improve your conversion rates.

Use Bullet Points in the Product Description

Another way to improve your conversion rates is through the use of bullet points. Most customers don’t want to read a wall of text. If you can relay the information about your product using as few words as possible, this could increase your engagement. And it may even directly affect your conversion rates.

When writing bullet points, outline your product’s best attributes in one bullet point. Try to solve one problem at a time and focus on one benefit per point. This will make your content easier to digest. As long as you can close it out with an effective CTA, then your listing is good to go.

Just one thing to note – there is a 200-character limit per bullet point. So make it short and sweet, but still informative.

Listify – One of the Best Tools for Listing Optimization

When it comes to listing optimization, one of the best ways to stay on top is to emulate your competition. If something is working right for your competitors, you should also do it for your listings.

One of the best ways to reverse-engineer the listings of your competitors is through the Listify Tool by Zonbase. All you have to do is enter the URL or the ASIN of the product that you want to spy on. Listify will then return a complete list of the keywords that your competitors are using. It will also give you a complete evaluation of how you can emulate your competitor’s listing.

A nifty feature of the Listify tool is the side-by-side Listing creator. With this tool, you can write your listings while you compare them side-by-side against your competition. You can easily rewrite your optimized listing using the keywords that worked well for your competitor’s listings.

Conclusion

In conclusion, getting your products in front of millions of people can only be achieved through Amazon SEO. By understanding and mastering the A10 algorithm, you can raise your organic ranking in AMZN. 

Getting traffic without having to pay for expensive PPC campaigns is a dream for many AMZN sellers. Hopefully, the tips and strategies shared in this article can help you use the A10 algorithm to your advantage.

When it comes to listing optimization and keyword research for Amazon SEO, Zonbase is one of the best amazon seo tools around  With its ZonResearch and Listify tool, finding the best keywords and using them on your product listings can be done with just a few clicks of your button.

Want to see these powerful Zonbase tools in action? Subscribe for a free trial of Zonbase today and see how this product can help your business.

ZonBase and Tactical Arbitrage are two tools you should know how to use if you intend to go into reselling on Amazon. We’ll compare both tools in this Tactical Arbitrage vs ZonBase review to see which one works best. 

Ready? Let’s get right into it. 

Related: Getting started with Retail Arbitrage

Overview: Tactical Arbitrage

Tactical Arbitrage is an online arbitrage product sourcing tool that helps arbitrage sellers discover the most profitable products to resell. Not all products are suitable for reselling on Amazon. Some products offer a very slim profit margin, and reselling them on Amazon will only put you at risk of making losses. Using this tool, you can scan through thousands of product options on different retail websites to choose the most profitable ones for your store. 

When you sign up for the software, you access a search feature that allows you to scan through different third-party websites. It also allows you to compare product prices on these websites, so you can select the items selling at a lower price than they are on AMZN. 

With Tactical Arbitrage, you can also stay on top of bargaining opportunities since the tool constantly brings you opportunities to buy low and sell high. You can scan through entire websites or restrict your search to selected categories using filters. Product research is where this tool shines, but it also has other features. 

Overview: ZonBase

ZonBase is an Amazon software that offers a complete set of tools that help sellers automate crucial business processes. ZonBase offers an effective set of product research, keyword research, and listing optimization tools. In addition to these tools, the software also offers a photo enhancement service, sales estimation, and a profit tool. 

Unlike Tactical Arbitrage, ZonBase can work for every Amazon business model. Tactical arbitrage offers mainly product sourcing features, but it doesn’t tell whether or not the product options will sell well on Amazon. In contrast, with ZonBase, you get access to a list of products guaranteed to sell on AMZN. You also get access to a list of authentic and affordable suppliers to source them from.

Tactical Arbitrage vs ZonBase: Unique Features

Tactical Arbitrage Features

Although its search feature is its most talked-about feature, the software also offers other useful features. Some of these are listed below:

• Wholesale search: The Tactical arbitrage wholesale feature allows you to scan different wholesale offers to find profitable product options. 

• Vast Database: Tactical Arbitrage has an extensive database of reliable retail websites like eBay, Costco, and Walmart for you to search through.

• Reverse Search: This method allows you to look through a list of products (from categories or ASIN CSV files) to locate items that are priced lower than they may be on Amazon. You’ll be shown where to acquire the item, which you can then buy and sell on Amazon for a profit.

• ROI Forecast: With this feature, you can access the potential profitability of any product you decide to sell. In other words, you’ll be able to calculate the return on your investment for any item you choose.

• Review Existing Inventory: Tactical Arbitrage integrates with your existing shop and helps you locate profitable items from your current or previous inventory. Look for them and rapidly source things that are already selling well for you.

• Amazon Flips: This strategy is scouring Amazon for things that are cheap enough to acquire, then relisting them at a higher price to make a profit.

Related: Tactical Arbitrage Review

ZonBase Features

• Retail arbitrage product research and FBA calculator app: ZonBase recently launched a retail arbitrage mobile app that allows sellers to scan product barcodes and access important product and sales information before making product decisions. The tool also serves as an FBA calculator that helps sellers to calculate and obtain accurate profit estimations without much stress.

Download the Zonscanner Mobile App.

• Product Research tools: ZonBase product research tools dive deep into Amazon’s database to bring you the most profitable product options for your business. The software offers two main product research tools: ZonResearch and Hot Products. These tools bring you the best-selling products on Amazon at the snap of a finger. You’ll also gain access to a list of authentic suppliers to source them. 

• Keyword Research Tools: In addition to product research tools, ZonBase also offers a set of keyword research tools to help you generate relevant keywords for your listings. 

• Listing Optimization Tools: Using ZonBase listing optimization tools, you can get the algorithm on your side. Thus, increasing your visibility and by extension, your conversions. 

• Inventory forecasting and profit tracking tools: ZonBase offers a profit tracking tool that doubles as an inventory forecast tool. With this tool, you can keep track of your profit margin and maintain your inventory without having to log in to your seller central dashboard. 

• Photo Enhancement: Product images go a long way on Amazon. Even if you have the best products in stock, if your images are unattractive, you’ll lose quite a number of sales. 

• Reverse search: ZonBase offers a Reverse ASIN tool that allows you to get into the back end of your competitors’ listings. Using this tool, you can see what keywords your competitors are ranking for.

What crosses your mind when you encounter a Tactical Arbitrage vs. ZonBase review? It is most likely that these tools are very distinct. Yes, they are, but they also have some features in common. However, while one focuses on arbitrage product research, the other focuses on all aspects of your Amazon business. 

Is tactical arbitrage worth it? Is ZonBase better than Tactical Arbitrage? You’ll be able to decide shortly. However, the best software for you depends on your business goals and needs. 

Tactical arbitrage is unarguably one of the best arbitrage websites in 2022. But business needs and goals differ from seller to seller, so you have to define your goals and weigh your options before settling for either tool. 

Pros and cons are essential factors when weighing your options and choosing between different high-performing software. This Tactical Arbitrage vs ZonBase review aims to help you make an informed choice. So, we’ll consider the pros and cons of both tools to help you choose the best one for your business. 

Pros And Cons 

Here are the pros and cons of using Tactical Arbitrage and ZonBase:

The Pros of Using Tactical Arbitrage

• Seamless product research: Using this tool, you can save time on your product research process. All you have to do is to enter a website name into tactical arbitrage and it will generate a list of the best products for you to resell. 

• Makes the online arbitrage model easy to set up: Since you’ll no longer have to spend so much time combing the internet for the best deals, you can set up your business with ease.  

• Vast product database: Tactical Arbitrage has a vast product database from over 1000 marketplaces and allows you to find the best products in one place. 

The Pros of Using ZonBase

• Availability of a mobile app: ZonBase offers an easy-to-use mobile app that makes product sourcing for retail arbitrage a breeze. Sellers no longer have to spend long hours behind a laptop before being able to make product decisions.

• Unique Assortment of Tools: ZonBase offers an excellent assortment of tools that sets you up for success on Amazon. Every area of your business will be fully automated, and you will not have to worry about anything. 

• Pocket-friendly prices and flexible plans: The software offers three paid plans; the Standard plan at $37/month, the Legendary plan at $67/month, and the Diamond Plan at $132/Month. And that plans give you access to all the tools. Also, there’s a 7-day free trial available for sellers who want to explore the features of both plans before settling for one.

• Outsourcing option: There are so many processes involved in scaling an Amazon business, and beginners may find these tasks overwhelming. ZonBase offers done-for-you services that allow sellers to outsource major business processes to a team of experts. 

The Cons of Using Tactical Arbitrage

• Cost: Even the most basic package costs $50 per month, which is quite expensive. Plus, you can’t even utilize the product search feature with it. You’ll have to pay $70 a month to gain access to this. It will cost you $95 per month to use all of the tools.

• The affordable plans don’t cover product research: Tactical arbitrage is mainly a product research tool, but the most affordable plans do not give access to its product research feature. If you want to use the tool for product research, you’ll have to sign up for the most advanced plan. 

•  It needs an Amazon seller account to run: You must have an Amazon seller account in order to use Tactical Arbitrage. This implies that even if you want to enjoy the free trial, you must first create an Amazon account.

• It doesn’t do product research: The tool can show you where to get the most affordable deals for the products you want to sell. But it cannot tell you if they’ll sell well on AMZN. To identify best-selling items on Amazon, you’ll need to use an Amazon product research tool, preferably one that can check competitor performance and sales trends.

The Cons of Using ZonBase

• All the regular features are available on the paid plans, but if you want to access the done-for-you services, you’ll have to pay additional fees. 

• ZonBase provides minimal options to handle the subsequent sales process, despite having a multitude of tools to assist you with product research, keyword research, optimization, and launch.

Tactical Arbitrage vs ZonBase: Pricing

Tactical arbitrage and ZonBase are undoubtedly great tools for researching products for your arbitrage business. But neither of them is free, so before you get too excited, you should first know the cost.

Tactical Arbitrage Cost

Tactical arbitrage offers five paid plans that range from about $50 – $95. 

Here is a list of their many packages and their prices:

Flip Plan: The plan only gives you access to the Amazon Flip and library search tools. 

Wholesale Plan: On this plan, you only get access to the wholesale database that allows you to sort through different wholesale offers.

Online Arbitrage: This plan gives you access to the product search and reverse search features so you can scan for products on other websites. 

Online Arbitrage + Wholesale: As the name implies, this plan gives you access to both the online arbitrage and wholesale search features. 

Full Suite: This is the most expensive plan, for obvious reasons. On this plan, you get access to tactical arbitrage’s complete set of tools. 

Tactical arbitrage also offers a 7-day free trial for sellers who would like to explore the different features before choosing a paid plan. 

ZonBase Cost

ZonBase offers two paid plans and a 7-day free trial. Here’s what you get on either plan. 

Standard plan: This plan costs $37/month and gives you limited access to all ZonBase tools apart from the PPC automation tools. 

Legendary plan: This plan costs $67/month and gives you unrestricted access to all ZonBase tools. 

Diamond plan: This plan costs $132/month and gives you unrestricted access to all ZonBase tools along with Amazon FBA Master Class Course and Weekly QnA Session with Amazon Expert. 

Is Tactical Arbitrage Worth It?

So, is tactical arbitrage worth it? That depends on your budget and business needs. If you need a wholesale or flip tool, you can sign up for any of those plans. But if what you need is a tool that shows you where to get the best arbitrage deals, you’ll have to sign up for the most expensive plan at $95. And if you’re on a budget, you may not be able to afford it. This is where tactical arbitrage alternatives come in. 

ZonBase is an affordable alternative to tactical arbitrage. The software shows you the best product options for your store, but it also shows you a list of suppliers from which to source your product. If what you want is a tool that caters to every aspect of your Amazon business, then ZonBase is a worthy alternative. 

How ZonBase Can Help You Find the Best-Selling Products on Amazon

Using ZonBase’s ZonResearch and Hot Products tools, you can access a list of profitable product options. Plus, the tools come with different filters that you can use to narrow down your search. You can also access a list of authentic suppliers to source your products. 

Here’s how to find the best-selling products on Amazon using ZonResearch and Hot Products.

• Open the ZonResearch or Hot Products tool. 
• Select your preferred product categories, then choose a preset or fill in the filters. 

• Click ‘Search’.

• Click on the “Find a possible supplier” button to access different supplier options. 

ZonBase vs Tactical Arbitrage Review: Which One is Better?

Online arbitrage is a great way to make money from a large marketplace like Amazon. The business model is easy to set up and scale, even easier when you have the help of high-tech tools like ZonBase and Tactical Arbitrage. 

Both tools are great to have in your arsenal. However, tactical arbitrage focuses more on product sourcing outside of Amazon, thereby leaving other aspects of scaling your business to chance. 

Successful sellers know that nothing should be left to chance when building a profitable business. Unlike Tactical Arbitrage, ZonBase doesn’t only help you find and source profitable products, it also provides tools that cut across all other areas of an Amazon business. With ZonBase, you can rest assured that all aspects of your business are covered. 

In terms of the overall analysis, ZonBase is a better option compared to Tactical Arbitrage. However, it is up to you to decide what is best for your business.

Conclusion

Have you been struggling to choose software for your arbitrage business? If you read this Tactical Arbitrage vs ZonBase review to this point, the decision should be easier. 

Be sure to weigh your options well and choose the best one for your business. 

When it comes to choosing a niche, many factors come into play. Sometimes, it’s not enough that the product or niche that you choose is profitable. This is where beginners and newbie sellers often make mistakes.

In this article, we will discuss the different ways of choosing the right niche. We will take into consideration different factors such as fulfillment methods, product source, and difficulties in product acquisition. 

We’ll also discuss strategies and software tools to help you find the least competitive Amazon product categories. Hopefully, this article can guide you and make it easier for you to find profitable products to sell on AMZN.

Related: Best Amazon Product Finder Tool

What Is An Amazon Niche?

Before we delve deep into choosing products and categories, we should first define an Amazon niche. By definition, a “niche” is a smaller representation of a bigger segment or subdivision. It could focus on particular interests, demographics, location, beliefs, and other criteria. In layman’s terms, it can also be referred to as a “submarket”.

Let us have an example. If we have a market segment of “dog owners”, then an example of a niche would be “Siberian husky owners” or “German Shepherd owners”. The former is the whole representative of the target market segment. The latter are examples of niches that exist within the bigger market segment.

Similarly, if we have a bigger market segment called “phone owners”, then examples of niches would be “Blackberry owners” or “Nokia 3210 owners”.

Related: How to Sell on Amazon FBA For Beginners

Why Is Having A Niche Important For Sellers?

So why is a niche important for sellers anyway? Well, think about it this way. If you are a restaurant owner, would you rather sell anything you can cook, or focus on a specific cuisine such as Thai, Japanese, or Chinese? If you are a game developer, would you develop games on all consoles, or focus on either Playstation or X-Box? 

The answer is simple. Niches are much more targeted segments and sections of any general population. Because they are smaller and more concise, they are also much more refined and predictable regarding what they want. 

Niches Are More Profitable

If you try to sell basketball shoes to a large group of people with no specific niche, how many would be willing to buy them? The answer is probably not many. Not all people are into basketball, and not many will spend money to buy shoes that they won’t use. 

However, if you try to sell basketball shoes to a group of basketball players and basketball enthusiasts, you are more likely to make a large number of sales. Because your audience is already “niche” and targeted, they are much more likely to engage with something they can relate to. Hence, they can be more profitable to sell compared to the general population.

Niches Are Less Competitive

Another reason why targeting niches is important for sellers is that there is less competition. If you are selling a generic item, you’ll be more likely to be pushed away by big brands spending millions on their marketing efforts. You won’t have the machinery to compete against them.

But if you are selling a niche item and targeting a smaller group of people, you can fly under the radar. You can avoid competing with behemoth brands and start carving your piece of the pie. The competition you’ll face when selling a niche item isn’t as fierce as what you’d get if you sell an available product. 

Niches Have Engaged and Loyal Customers

Niches are just like small towns. Everybody knows each other. And because everyone knows each other, they are more likely to support the businesses that cater to them. 

Similarly, a niche is more likely to have engaged and loyal customers who keep returning for more. This is especially true if you are catering to a small niche that doesn’t have a lot of businesses providing them with the products they need.

Having a niche is like carving your little space in the heart of the AMZN community. This can be a great thing for new sellers who are too intimidated to start selling in large, competitive categories. 

Is Going For A Niche Product Better For AMZN Beginners?

First-time AMZN sellers usually don’t have enough experience yet to dive in the water with the big fishes confidently. And understandably so. According to eDesk, there are over 10 million sellers on AMZN worldwide as of 2021 (Source: eDesk). This means that you are competing in a cutthroat environment where the chance of survival is slim if you don’t make the right decisions.

Without experience, it could be very easy to make the wrong decision when choosing what products to sell. And selling the wrong ones can drain your capital and sink your business to the ground. If you sell an item with little demand and high competition, you won’t be able to recoup your investments.

For example, if you try to go for an item such as “Adidas basketball shoes”, it would be near impossible for you to rank high for it. Even with exact search engine optimization skills, you won’t be able to compete against Adidas itself. And if you can’t compete with Adidas, what chance do you have against the company’s authorized dealers? 

Yes, you can sell Adidas basketball shoes on Amazon, but it is doubtful that you will make a living out of it unless you can secure an exclusive distributor contract, which is also very unlikely to happen if you are just a newbie third-party seller on AMZN.

Instead of selling Adidas basketball shoes, why don’t you try selling something like a shoe cleaner instead? People who purchase basketball shoes will need something to clean their expensive shoes. It is a different demand that needs to be filled, and Adidas isn’t in the business of shoe cleaners. This is where you come in and fill the demand.

Going for niches is better for beginners because of the low competition. Aside from that, you can be sure that your product is well-targeted to the community of people you are selling to.

Related: Amazon Marketplaces Guide for Beginners.

8 Tips On How To Choose The Perfect Amazon Niche and Product

Ready to know the 8 tips for choosing the perfect niche and product for your business? We’ll discuss them below:

Tip #1 – Check out the market competition

This is probably one of the most important things to do before selling in any niche on Amazon. If you want to make sales, your goal should be selling in niches that have high market demand and low competition. This makes it easy for you to sell your products quickly and get more conversions from your ads.

Avoid going into a saturated marketplace especially if you do not intend to sell private-label products. Selling private-label products can help increase your chances of outranking your competitors, however, you should not completely rely on this.

Tip # 2 – Choose a product with good profit margins

The whole reason why you are selling on AMZN is to make money. So when choosing a niche item, you should always go for those with good profit margins. You must look at other sellers on the platform and check how much they sell their products. This will give you an idea of whether selling your niche product is worth it or not.

When it comes to finding products with good profit margins, Zonbase has one of the best Amazon niche-finder tools. This is called the Zonbase Chrome Extension tool, and it helps sellers discover Amazon FBA product ideas. It also helps sellers measure the profitability of a product with just a click of a button.

One of the best features of Zonbase is its profit estimator. All you have to do is fill in the blanks with your estimated selling price, target ROI (return on investment), and estimated selling fees, and watch it work its magic.

With the Zonbase Chrome Extension tool, finding a product with a good profit margin can be done during the initial research phase. This will allow you to have enough information to make data-driven decisions for your business.

If you are interested in seeing what Zonbase can do, click this link to sign up for a free trial.

Tip # 3 – Check Youtube if there are lots of videos on the niche product

One of the easiest ways to check if you are selling an already saturated item is to check Youtube. If you are selling something with lots of videos talking about it, that isn’t a niche product anymore. An item isn’t going to be in the least competitive Amazon product categories if it has lots of videos on Youtube promoting it.

Competition is one of the most important factors when choosing your product. And one of the best ways to check for the competition is not only by checking AMZN. You have got to check other huge content websites such as Youtube as well.

Tip # 4 – Dimension and Weight are important

When it comes to shipping, handling, and delivery of items, dimension and weight play a big role. Oddly shaped, heavy, bulky products will cost a lot more to ship and will take away some of your profits, When choosing the perfect product, pay attention to the product dimension and weight so you won’t have to pay extra for shipping and handling.

Tip # 5 – Choose an FBA-friendly niche product

When choosing the right Amazon niche product for you, there are many things to consider. More importantly, you should ask yourself if you are going to use FBA (Fulfillment by Amazon) or FBM (Fulfillment by Merchant).

FBA means that AMZN will be the one fulfilling your customers’ orders. When a customer makes an order, AMZN will be the one to pick, pack, wrap, handle, and ship the product to your customers. FBM means the sellers will be the ones doing their fulfillment, which is how it is normally done on e-commerce websites.

If you decide to use the services of AMZN through FBA, you will have an easier time fulfilling orders. However, there are also certain limitations and restrictions when it comes to products that are accepted in FBA. So if you are choosing a niche product, make sure that you take into consideration FBA Prohibited Products too. That is if you plan to use FBA in the future.

Related: Amazon FBA Calculator For Beginners

Tip # 6 – Visit Reddit and other niche communities

Reddit is a website where different “subcategories” of a population are allowed to create their little communities. And guess what? This is also the perfect place to hunt for niche communities where you can sell your products, too.

Many niche product ideas come directly from niche communities. They directly tell you what they want, and you can feel the demand just by lurking in these communities. Because Reddit is where these niche communities are encouraged, you can use this to your advantage. Visit Reddit to research products that have high demand in their niche communities.

Tip #7 – Check for sponsored products ads

If you’re toying with the idea of selling in a particular niche, one way to find out if there’s a good demand for your prospective product is to run an Amazon search using a relevant keyword. Check through the search results to see if there are sponsored product ads. If there are, it would be safe to assume that there is significant market demand and sellers are generating revenue from their ads.

Tip #8 – Avoid going seasonal

Now, this is mandatory. If you want to be in a seasonal niche and sell a seasonal product such as Christmas decorations or costumes, you are free to do so. However, please consider that a seasonal product can only make the bulk of its sales during a certain season. If you are selling Christmas costumes, for example, don’t expect to make the same number of sales in July or August.

When choosing the right items to sell, avoid going for seasonal products. Selling seasonal products can severely limit when and where you can sell. And your business might not make profits during the off-season.

How to Identify a Profitable Niche Product

Picking a great niche is only one part of the struggle, the next phase involves finding a profitable product that allows you to make sales easily. There are many product options to choose from, so you have to be very careful to avoid picking an unprofitable product option. Being in a good niche does not necessarily guarantee the profitability of a product. So, here are a few things to keep in mind when trying to identify a profitable product option.

Demand: It goes without saying that product demand is one of the most important things to look out for before selling any product on Amazon. Search for products with at least 300 monthly sales, or 10 sales per day which will result in a decent baseline.

Can be sold between $10 – $70: Avoid selling products that fall on either pricing extreme. Stay away from products that are too expensive, but also avoid selling products that are likely to come off as cheap. The $10-70 range is a safe price range. Also, try as much as possible to choose products that you can sell for at least four times more than the cost price.

Small and lightweight: If you want to save money on shipping or storage (if you use FBA), avoid selling large and heavy products. This is because Amazon typically charges shipping and storage fees based on product dimensions. So, the best thing to do is to sell products that are not bigger than 18” x 14” x 8” and weigh less than 5lbs.

Fewer Reviews: Another way to identify products that have good demand but low competition is to check out the number of reviews. If the products in a certain niche all have more than 300-400 reviews, try not to sell them. Choose products that have a low number of reviews, preferably between 50 – 200 reviews.

One of the best strategies for choosing profitable products is to use Amazon product research software. With software, you can uncover untapped product options and unsaturated markets to sell in. ZonBase offers an extensive suite of tools to help you with product research and niche analysis. Using ZonBase tools, you can find thousands of product options that align with the criteria outlined above.

Related: Sellers Guide to Choosing the Top Product Categories

Zonbase – The Best Software To Find The Perfect Amazon Niche Product

When it comes to finding the best Amazon product, Zonbase has the perfect set of tools. Its product research software, Zonresearch, is a dedicated Amazon niche finder for products with high demand but low competition.

To use Zonresearch, all you have to do is select the categories that you are interested in. You can also use filters to narrow down your results even further. 

For example, if you want a niche product that doesn’t have a lot of competition, you can use filters to display only those products with a low number of reviews. A low number of reviews could mean that there aren’t many sellers and products in that niche. This could be an indication of a product or category that isn’t saturated with competition yet.

You can filter results via revenue, price, sales per month, gross profits, and even product weight. All of these features make researching the perfect Amazon product so much easier. With just a few clicks of a button, you are all set!

You can try out ZonResearch and all other ZonBase tools for free when you sign up for a free trial of the software.

Conclusion

Choosing the right products to sell is difficult, especially if you start as a seller. There are many different factors to consider when it comes to making a decision. Hopefully, the points and tips shared in this article were able to help you in deciding how to choose and find a profitable Amazon niche product.

If you want a one-click solution to finding the best products to sell on Amazon, Zonbase is the perfect software tool for you. From product research to validation, Zonbase can help guide you so you won’t make mistakes in choosing what to sell.

Many listing optimization guides often focus on the importance of adding keywords, images, titles, and descriptions to listings. While all these elements are crucial, these guides leave out one more essential element — UPC codes.

Amazon requires sellers to purchase UPCs before creating listings for new products. The process of buying UPC codes may seem complicated, especially for beginners who are new to the marketplace. But in this post, we will untangle the complexities involved in buying UPCs for Amazon. We’ll tell you about different UPCs, then we’ll show you how to buy UPC codes for Amazon.

Let’s get right into it.

What is a UPC?

UPC means Universal Product Code. A Universal Product Code is a unique identification code assigned to every product. The code, usually in the form of a barcode, helps to identify individual retail items in a store. So, every product purchased from a physical or online store will have a scannable barcode on its packaging followed by a unique 12-digit number. The unique 12-digit number beneath the barcode is a UPC.

So, how does a UPC work? When the unique 12-digit number is entered into a search engine like Amazon or on a store’s system, the product connected to it comes up in search results.

In general, there are two types of UPC codes: UPC-E and UPC-A. There isn’t much difference between these codes, but the UPC-E does not include 0s. UPC barcodes are currently the most widely used in the United States and Canada. Although other countries can scan and read UPC codes, most countries outside of the United States and Canada use EAN codes. You’ll learn more about EAN codes in this post, so read to the end.

Do I Need A UPC Code to Sell on Amazon?

Yes, you do. UPCs are important if you intend to create listings for new products. AMZN requires sellers to link their products to UPCs before listing them for sale on the platform. This is because UPCs help AMZN to ensure that the brand name used to create the listing matches the one in the GS1 database.

GS1 is the company that issues UPCs, and there are over 100 GS1 organizations around the globe. Also, GS1 is the global standard for UPCs, and AMZN verifies your product code with the organization before approving your listing. If your UPC does not match the information provided by GS1, AMZN will reject your listing. However, in some cases, AMZN allows sellers to list new products without UPC codes.

There are different UPC codes like GTIN, EAN, SKU, FNSKU, etc, and you’ll learn all about them in this post. But, first, we’ll answer one question that most beginners have.

Must My UPC Code Be Printed On My Product Packaging?

AMZN requires every product in its catalog to have a UPC. But this code must not necessarily be printed on the product’s packaging before it can be sold on AMZN. However, if you’re selling through FBA, you must label all your products with an FNSKU barcode.

What is an FNSKU Barcode?

FNSKU means Fulfillment Network Stock Keeping Unit. So, an FNSKU code is Amazon-specific while UPC codes are more generalized. In other words, FNSKU codes are specific fulfillment numbers assigned by AMZN.

AMZN uses this code to identify products sent to its fulfillment centers. So, you will only need to make use of FNSKUs if you’re selling through FBA. If you aren’t, FNSKUs are not required.

How do FNSKUs Work?

When a fulfillment center employee gets your package, they will scan the FNSKU barcodes to determine which seller sent the items. This number must be added to every product that AMZN fulfills, and it must be easily scannable to speed up the process. The FNSKU is crucial since it informs AMZN of which seller to credit when a sale occurs. It also allows AMZN to trace each item back to its original seller in the event of a quality issue. Plus, it helps to prevent goods from being mixed.

If the things you’re selling come in a box or other form of packaging, you can write the FNSKU on the outside in an easily visible area. If your item isn’t packaged—for example, a single clothing item—the FNSKU can be applied to any tags on the item, including the size tag.

Where do I Get an FNSKU?

When you opt to print your shipping labels in Seller Central, FNSKU numbers will be created automatically for your products. And a distinct FNSKU will be issued for each product variation. Next, you’ll be asked to choose who will apply the codes to your shipment from a dropdown menu. FNSKU codes can be added to individual items or incorporated into your packaging. If you’re unable to apply the FNSKU codes yourself, AMZN can do it on your behalf for a fee.

As we mentioned, AMZN allows sellers to list products for sale without UPC codes. In this case, you may not need to learn how to buy UPCs for Amazon. Instead, you’ll have to learn to list products on AMZN without UPC codes.

To list products without UPC codes, you’ll need to apply for a GTIN exemption. You’ll learn about GTIN codes shortly.

Where to Buy UPC Codes for Amazon

There’s not much involved in learning how to buy UPCs you have to get your codes from GS1. GS1 is a non-profit organization that assigns barcodes to sellers. There are over 100 GS1 organizations worldwide, and these organizations assign and manage barcodes for over two million products. AMZN only recognizes UPCs that are purchased from GS1.

Sellers used to buy cheap UPCs from third-party websites and even eBay in the past. However, sellers who go through this route risk purchasing UPCs that have already been assigned to other products. But it’s better to be safe than sorry, so this isn’t something you should try.

Using inauthentic UPC codes puts you at risk of account suspension or listing rejection. So, always purchase your UPCs from GS1. You’re probably wondering how to buy UPCs for Amazon from GS1. We’ll show you this in the next section, but first, we’ll highlight some things you should do before buying UPC codes.

What to Do Before Buying UPC Codes

UPC codes cost money, so you do not want to purchase more than you need or less than you need. So, here are a few things to run through before you go ahead to buy UPC codes for Amazon.

• Confirm how many UPCs you need

How many products do you intend to sell? How many individual products will require UPCs? How many bundles do you want to list for sale? Answer these questions carefully to be sure of how many UPCs you’ll need to purchase.

• Pick a plan

Purchasing UPCs in bulk can get you some discount, however, you may not always need to buy in bulk. Small businesses can opt for single UPC or GS1 US GTIN codes which typically cost $30 each without any additional renewal costs. Large-scale businesses, on the other hand, may have to opt for the traditional GS1 Company Prefix model especially if they require more than nine UPCs. In this case, you’ll incur $250 with an annual renewal fee of $50.

• Decide on the right UPC to buy

UPCs typically vary for online businesses and physical stores. So, be sure to make findings first if you run both a physical and an online store.

How to Buy UPC Codes for Amazon From GS1

• To buy UPC codes for Amazon from GS1, all you have to do is go to the GS1 website. Then, click on “Apply for a Barcode” at the top right corner of your screen.

Before now, sellers could only purchase a minimum of 10 barcodes, at an initial cost of $250 or $50 annually. This price was relatively too high for most new sellers. Now, sellers can buy UPC codes from GS1 for $30 per UPC with no annual charge. It’s a great alternative for companies that are just starting and want to launch one product at a time.

• Next, scroll down to the “Start Small with a GS1 US GTIN” section and click “Get a GTIN”.

• Lastly, fill out the essential fields, and your UPC will be ready for AMZN!

What To Do After Buying a UPC Code from GS1

The next thing to do after you buy UPC codes for Amazon from GS1 is to create your listings. To create your listings:

• Go to Seller Central and navigate to the inventory tab. Then, click on “Add a product”.

Then, click “Adding a product not sold on Amazon”

After that, you’ll select your product’s category and proceed to enter the product’s details. This is where you’ll fill in the crucial details for your product, such as the Product ID.

Typically, it takes 24-48 hours for your listening to become active on GS1. So, if you try to list your products on AMZN before this time frame elapses, it may appear invalid. Also, when listing your products, make sure the brand name you put in matches the one in GS1’s database.

Related: How to create a seller central account

How to List a Product on Amazon Without a UPC

You’ll need a UPC or any unique identifier to successfully list a product on AMZN. However, if you do not have a UPC, you can apply for a GTIN exemption that will allow you to get approval to list your products without a UPC.

Related: How to apply for GTIN exemption

Other Product Codes to Take Note of

GTIN

GTIN means Global Trade Item Number, which also serves to identify individual products. Still, you should not confuse GTIN codes for UPCs. GTINs are a mix of GS1 US-issued corporate prefix numbers and a unique product number. They also contain a check digit to guarantee that the GTIN is successfully formed.

GTINs can be infused into different types of bar codes. For instance, UPCs and EANs. It’s important to ensure each product has a unique GTIN and you must ensure that each product variation has a globally unique code.

Sellers must provide a distinct UPC for multi-pack products in most categories. They must also include the “item package quantity” when offering multi-packs. Product bundles are made up of various products (not multiples of the same product), each with its own unique UPC (or EAN). Check out Amazon’s Product Bundling Policy for additional information.

A GTIN can be used anywhere in the world but GS1 is the only official provider of GTINs, EAN, and UPC barcodes in the world.

EANs

EANs (also known as International Article Numbers or IANs) are GS1-issued barcodes with corporate prefixes at the start of the numeric GTIN. EAN-13 and EAN-8, which encode a GTIN-13 and GTIN-8, respectively, are the two most common EANs used by Amazon merchants.

While EANs don’t necessarily identify the country where a product was made, they can still serve as useful identifiers. The type of EAN you use depends on a number of factors, like the product category and the distribution channel.

ASINs

The Amazon Standard Identification Number (ASIN) is a unique identifier for Amazon products. AMZN assigns you a 10-character alphanumeric unique catalog number, but it isn’t generated until you’ve already created your listings.

When you use a UPC to create a new product listing, AMZN will issue it an ASIN number. When many sellers list offers for the same goods, the system keeps track of them in this way.

How to Buy UPC Codes: FAQs

• How many UPC Codes do I need per product listing?

For each new Amazon product listing, you only need to acquire one UPC code. No matter the quantity of a particular product you have in stock, you’ll only need one UPC number.

• Are UPC codes the same for the same products?

UPCs for Amazon are the same if the product is the same. So, you can use the same UPC code for any quantity of a particular product. If the product has already been listed, adjust the number of items available for sale.

• Do I need to acquire a UPC code if my product is already listed on Amazon and I want to sell it again?

If the product is currently listed on Amazon and is the same, you should use that detail page rather than create a new one. If the item is already on the website, you won’t need to buy UPCs for Amazon. Just enter the active listing ASIN number in the product ID dropdown.

• Must the UPC Code appear on individual products? What if I’m listing multiple items?

You can list as many of the same items as you like with only one UPC. When generating a product listing for 100 school bags, you only need one UPC for all 100 school bags. If all the products are the same, you will not need to have multiple UPC codes.

When you create a product listing on AMZN, you’ll be given a unique identifier for each item, which you’ll need to put on each item. The UPC code is exclusively used to identify products.

Final Words

UPCs are essential to listing creation on AMZN, but you only need them when you’re listing a product for the first time. You also won’t need to buy UPC codes for Amazon if you’re selling through retail arbitrage.

If you read to this point, then you already know all you need to know about purchasing UPC codes for AMZN. Remember to always purchase your UPC codes from GS1.

Want a more efficient way to carry out product research, keyword listing, and listing optimization? The Zonbase software suite is made up of 20+ tools to assist you in running your Amazon business. Sign up for a free trial today.

So, the most profitable thing for any seller is for his product to be seen within the website’s search results. If you can rank high on AMZ’s own search engine results, you’ll have a better chance of converting sales.

However, one thing that you’ll also have to take note of is the amount of competition you’ll have to face. The AMZ marketplace is saturated with millions of other sellers, some of whom sell the same products that you do. This means that you don’t have any other unique advantages that other sellers don’t also have. There is fierce competition on the platform on who should be on top. As every seller is racing to the top, they’ll do anything within the rules to succeed, just like you.

To get ahead of your competition, you need to use the best Amazon keyword tools on the market today. These tools can help you optimize your product listings and increase your conversions faster. Having access to the best Amazon keyword research tools will allow you to find relevant keywords for your listings without much manual effort.

Ready to learn what’s on our list of the best Amazon keyword tools out there? Let’s dive right in.

What are Amazon search keywords?

Google and Amazon are both search engines, except that they are wired differently. While the Google search engine allows you to search for information, Amazon’s search engine only allows you to search for and purchase products that are listed on its platform.

When customers search for a product using keywords, the search engine works on indexing content. AMZ uses the keyword that you typed in order to search its database for the best products that fall under the keywords you used. The most compatible products are placed on the first page. This format is done chronologically to quickly provide relevant results so that customers can have the best shopping experience.

For this, AMZ has developed its own Algorithm known as A9. The A9 Algorithm delivers the most relevant search results by relying on the keywords in your product listings. The algorithm uses keywords to determine what products you sell and who might be interested in them.

There are no hard and fast rules when it comes to determining how to get to the top of the rankings. Even AMZ doesn’t really talk about or divulge how to get your listings on top in order to avoid abuse. However, there are accepted factors that ultimately affect and determine the possible ranking of a product listing given a keyword. This includes a number of sales, customer reviews, positive experience, and overall quality of the product listing. Having images that are of high quality also helps a lot.

Why Amazon Sellers Should Do Keyword Research

Product Search Result Improvement

The algorithm finds the customer’s search query in relation to the closeness of your keyword match. The closer your keywords are, the higher AMZN places your product listing in the search results. This helps you gain more visibility and generate more sales. 

Just think about it-a baking mitten that is all about home and kitchen shouldn’t be recommended on a keyword query about games and toys, right? AMZ takes care of these by making the product search results more relevant. Hence, improving the overall customer experience as a result.

Better Seller Ranking

The keywords that you use will be trusted by AMZ when the keywords you use convert more and more customers. This helps to increase your seller ranking, and you will always retain the top position on the first page of the search results.

Amazon has a BSR (best seller ranking) that it updates every hour depending on the number of specific products sold within the said time period. If your products consistently sell using the keywords you are targeting, AMZ will think that your item is one of the most relevant products in its platform.

Competitive Edge

If you have the ability to target unique keywords, it will be easy for you to beat your competitors. Finding keywords that are not too high in competition but have good traffic from searches can lead you to products that are profitable. Actually, the key to finding a winning product is exactly this technique: high demand, but low competition.

Increased Conversions

The ultimate result of all your efforts to sell on AMZ is increased traffic. Yes, the more keywords you integrate into your listings, the more visible your products will be. If your product’s keywords match the product search, you will get a huge traffic.

However, traffic doesn’t mean a thing if your products aren’t related to the keyword search. If a user is searching for kitchen mittens, but baseball mittens were given as results, do you think the baseball mittens will sell? It’s highly unlikely, right? Shooting for the right keywords will make your products convert so much better.

Follow Best Practices

Keyword optimization is not a cheap practice. It helps you to optimize the entire business process. When your keywords attract the right traffic and help the customer find the right product, it ultimately helps you perform better on the other marketplaces also.

The Top 10 Best Amazon Keyword Tools

Actually, identifying the right keywords for the product you sell is a difficult task. The words you select must be words that are:

• Used by customers in their search queries;
• Most relevant to your product niche, and
• Competitive in nature.

The best keyword research tools that we are going to discuss in this article will help you to identify what exactly customers are typing into the search engine and will also help you to know other long-tail keyword strategies that can generate a quality lead. Let’s dive in and get an insight into how these tools are helpful to you:

1. ZonBase

ZonBase is an effective Amazon software tool that offers keyword research tools as well as other Amazon seller tools. The ZonBase Keywords tool shows you the estimated monthly search volume for any general keyword and a history chart indicating the level of interest over time. The Keywords tool also generates tons of related keywords based on their relevance. It is a powerful tool that you can use to discover high-impact and high-traffic keywords that can help boost your potential sales.

ZonBase also has a Reverse ASIN tool with which you can spy on your competitors and discover the top keywords they rank for. With the Reverse ASIN tool, all you need to do is enter the ASIN of a competitor’s product that is closely related to your own. The tool will then discover all the keywords that your competitors use in these product listings.

This is very helpful if you are trying to launch a pay-per-click (PPC) or a search engine optimization (SEO) campaign. Knowing the right keywords to use in these marketing campaigns is essential in keeping your costs low. This is one of the best Amazon keyword research tools that you can use for uncovering keyword ideas.

And with ZonTracker, you can check your organic ranking and track it over time. This is an effective Amazon keyword tool that gives you access to information about your keyword ranking and overall keyword performance. With the Zontracker, you’ll be able to make more precise, data-driven decisions.

2. Ahrefs

Ahref is one of the oldest and most popular SEO tools that help digital marketers around the world. When it comes to keyword research, it is one of the best Amazon keyword tools out there, especially for search engine optimization and link building.

There are about 100 million keywords stored in its database that can be directly used in your product listings. Some of the key features of Ahref are country-specific results, volume estimators, and the best of all:  ‘newly discovered’ keyword reports. It deserves its place as one of the best Amazon keyword research tools today.

3. Sonar

Sonar is another absolutely free keyword research tool that you can use to us the actual data from real visitors on AMZ. Sonar results are highly accurate as it gives you the keywords that are only searched by customers on the AMZ platform. Other functions that it offers are finding what your competitors are using through reverse ASIN, keyword translation, index checks, and PPC searches.

4. Scientific Seller

Scientific Seller is another most trusted tool in finding the industry-winning keywords that help sellers to increase their sales by at least 10% per month through keyword research. It is great at providing you with a list of thoroughly researched keywords that are sourced from a variety of real-time sources. It provides multiple, unique long-tail keywords that your customers are likely to use when searching for your products. Although it is a new keyword research tool, it is still one of the best tools for Amazon keyword research.

5. Viral Launch

It is one of the best product research tools that doubles as a keyword research tool, with deeper insights to fuel your keyword strategy and help you improve your listings. It is equipped with different Amazon seller tools for reverse market analysis, analyzing search volume data, and finding historic search trends. This tool will definitely come in handy if you’re looking for a great tool for keyword research and product launching.

6. Keyword Tool

This Amazon keyword research tool offers you autocomplete search suggestions that help to generate the most relevant keywords for your product titles and descriptions.

In addition, it can give your regional websites and languages too. It is best if you are a rural seller seeking to grow in an international market. Amazon Tools can establish a mechanism that can help buyers to find your products easily. It can be used by anyone whether you are a seller or an Amazon affiliate.

7. SellerApp

SellerApp is another powerful Amazon keyword research tool that can help you with sales, operations, marketing, and other business processes. It is a chrome extension that helps sellers pick the right keywords for building profitable product listings.

It has a huge database of 135+million keywords that can be used by any third-party seller. It is great to research how specific keywords can be used for hitting high sales and being successful. The prominent features of SellerApp include results to monthly search volume and real-time PPC cost related to your product launch.

8. Magnet

Magnet is another powerful Amazon keyword research tool by Helium 10 that has a vast database of actionable keywords and long-tail keywords. All you need to do is enter the desired keywords and it will provide you with all the best relevant keywords. You can give the inputs based on the filters like search volume, word count, number of competing products, and many more.

9. SellerLabs

It claims to be the most comprehensive keyword database on the internet and extends services on SEO that can perform service beyond product research and product identification. Other features include reverse ASIN lookup for keeping an eye on competitors’ sales and find profit viability through product search. These features actually help it to give its seller the most comprehensive data to find potential successful products.

10. AMZScout

Optimize every step of your online business. AMZScout is an intuitive keyword teacher that helps to improve product ranking and watch the competitors progress through its reverse ASIN search. Other outstanding features include keyword search by ASIN, track keyword position change over time, and import and export data. 

11. JungleScout

It is one of the most used software seller tools that help you to drive conversions. From search results analysis, product research to product launch, it has everything that any serious seller should have. Also, you can use its exploration and product tracking features to discover keyword insights and product trends to help escalate your sales.

Conclusion

The importance of keyword research cannot be overemphasized. Using relevant keywords in your product listings is one of the best ways to improve your organic search results. The Amazon keyword tools that we have listed above can help you uncover relevant keyword options that are capable of boosting your listings.

Don’t use the trial and error approach. Instead, use any of the above-mentioned tools and you can go beyond guesswork and use customer-based competitive keywords to increase search ranking. ZonBase is one of the best Amazon seller tools that you can use.

It offers 14+ Amazon seller tools, including keyword research, listing optimization, and product research tools to help you handle major business tasks and bring you results. With its keyword tool and ASIN reverse tool, it will be easier to discover keywords for your successful product launch.

ZonBase plans are affordable and you can even try out the tool for free for 7 days before signing up for a paid plan.

Sign up for a free trial.

I know it’s still July and the holiday season is still months away but as Amazon sellers, we need to make sure we’re fully prepared.

As the saying goes, 

It is better to look ahead and prepare than to look back and regret. 

You see, it has been proven time and time again that prepping for Q4 as early as July will bring more profits to your Amazon store once the biggest selling season of the year kicks in.

Why? 

Because inventory preparation doesn’t happen overnight. It takes MONTHS especially if you’re sourcing from China. 

Manufacturing lead time alone usually takes 30-60 days to complete. Transit time by sea and port clearances take another 30-45 days. And if you factor in complete quality testing, it takes about 2 to 3 months of waiting before your inventory arrives at the Amazon warehouse.

And with that timeframe, you can see that July is truly the best time to start posting your orders and get your Q4 Inventory ready.

Why We Should Prepare for Q4

Amazon’s revenue grew to $87.44 billion (up by a whopping  21%) during the fourth quarter of 2019. 

Third-party sellers sold more than 1 billion items over the holidays and hit double digit growth in the number of units sold that year.

For most businesses, Q4 makes up AT LEAST HALF of their annual sales. And this is because consumers have a holiday budget which they generally spend in the middle of November throughout the holiday season.

And with that much spending, imagine how much money you’re leaving on the table should you run out of stock just because you didn’t prepare your inventory ahead?

Short answer — A LOT.

How Much Inventory Should I Keep for Q4?

Not all products are created equal. 

There are those with constant demand all year round while some have seasonality. 

And when we say “seasonal”, these are products which exhibit a huge spike in sales during specific times of the year. 

So before you begin placing orders to your suppliers and ramp up your Q4 stocks, it is important to first run a seasonality test for each of your products to determine which needs the necessary inventory boost.

And the easiest way to do it is through the Keywords tool inside ZonBase. 

This tool mines the Amazon database to give you the seasonality data of a product or keyword (worth 2 years!) every time you hit the search button.

Let’s say, one of your product offerings is a “diaper bag”. 

From the image below, results show that the demand for diaper bags is consistent all throughout the year. 

There is no observed surge in orders during Q4, which means there’s no need to stock up additional inventory for the upcoming holiday season.

But say your keyword is “wrapping paper”…

You can immediately see from the graph below that there’s a tremendous increase in demand during Q4! 

This item is selling 10 units on a regular day but sales skyrocket to around 100 units daily during the holiday season. 

Sales for wrapping papers are 10 times more during the Christmas season which means you have to stock up 10x more too in order to fill the demand! 

The essence of Christmas is gift giving and all presents come perfectly wrapped – which explains the surge. 

But would you know how much you’d stock up if you wouldn’t check the Seasonality graph first?

You see, just by running a simple seasonality test, you’ll know how much inventory you should keep for Q4. 

You’ll be aware if there’s a need to ramp up stocks and by how much…

And you’ll save yourself from the pain of regret caused by being “OUT OF STOCK” in the middle of a shopping rush during the most profitable months of the year.

On the other hand, the opposite is also helpful.

If there’s no surge based on the seasonality indicator, then there’s totally no need for additional inventories – saving you from unnecessary spending and wasted capital spent on storage fees. 

Bottomline is: Planning inventory accurately has never been this easy.

All it just takes is a few clicks inside ZonBase to obtain crucial information that will make or break your Amazon business, especially during Q4.

How About Storage Fees During Q4?

Now that you know how beneficial the seasonality indicator is in planning inventory, there’s one more important information every Amazon Seller shouldn’t miss: STORAGE FEES. 

These are the amount of money an Amazon seller pays to Amazon for the space his inventory occupies in fulfillment centers. The fees are calculated based on the daily average volume (measured in cubic feet).

However, storage fees for the holidays are NOT cheap. 

Amazon charges more than 3x as much in monthly storage fees for the months of October, November and December! 

In fact, high storage fees scares many Amazon sellers, prompting them not to stock up for Q4. 

And the result? They start stocking out so early just when the holiday season is beginning to pick up.

And this is good news for you!

Cause what this means is there will even be lesser players during Christmas! 

And less competition means more profits! 

But only if you’re among the few data-driven Amazon sellers who will ramp up Q4 inventory because that’s what the sales history says.

So the biggest question is…

Which side are you on?

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Final Thoughts

Nothing beats a readily available inventory during the year-end holiday rush. The last thing you want is to run out of stocks halfway through the biggest shopping season with no ability to replenish it in time.

So if you want to be among those sellers who made TONS of sales and raked MASSIVE profits during Q4, start prepping your inventory NOW!